Meaning, elements and factors influencing marketing mix - class-XII
| Description: meaning, elements and factors influencing marketing mix | |
| Number of Questions: 35 | |
| Created by: Mohini Tyagi | |
| Tags: marketing and marketing mix sales and selling process marketing mix - 4 p's marketing mix organisation of commerce and management commerce marketing management business studies commercial applications marketing |
An option that gives investors right to sell a stock at predefined price is classified as ______________.
Which of the following is not an element of Marketing Mix?
The element of marketing mix is described as.
The classification of Four P's was popularized by _______.
Product-mix applies to firms dealing with.
Product policy is needed.
The composite of products offered for sale by a firm or a business is?
Product policy leads to.
The fundamental reason for changing product mix is the change in.
Managing product mix is a part of.
Which of the following is known as the "Contraction of product mix?"
Product line contraction is also termed as_________.
Marketing basically involves the selection of a.
Sales volume is achieved under the marketing concept by.
The marketing mix involves product, price, place and.
The main reason for product diversification is to.
Product mix is mainly broadened to.
Promotion is the.
Profit depends upon.
The concept of four P's as elements of marketing mix was given by ________.
Who coined the expression marketing mix?
Which of the following starts from (starting point) factory_____________.
Marketing mix is the set of the ____________.
Which one of the following is the desired future position?
Which one of the following is not a part of 'marketing mix'?
__________ defines Marketing Mix as "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".
______defines Marketing Mix is the combination of four inputs which constitute the core of a company's marketing system, i.e., the product, the price structure, the promotional activities and the distribution system.
Place is one of the four elements of marketing mix.
What is set of marketing tools that the firm uses to pursue its marketing objectives in the target market called?
Which of the following is not part of the Kotler's 4Ps of Marketing?
Marketing mix includes _______.
The marketing mix when applied to international markets must _______.
_____________ defines Marketing Mix is the combina-lion of four inputs which constitute the core of a company's marketing system, i.e., the product, the price structure, the promotional activities and the distribution system.
Who has defined Marketing Mix as "set of marketing tools that the firm uses to pursue its marketing objectives in the target market"?
Tobacco companies have been criticized for marketing cigarettes which are said to cause lung cancer. In this example, which element of the marketing mix is considered to be at blame?