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Outsourcing and franchising - class-XI

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Franchising is similar to licensing.

  1. True

  2. False


Correct Option: A
Explanation:

Under a franchise, the owner (franchisor) retains control of the brand and licenses (that is, grants permissions to) the franchisee to use its successful business model and brand. Licensing of intellectual property (IP) is at the heart of a franchise contract. So, in fact, a franchise includes licensing.

Franchising is the practice of using another firm's successful business model.

  1. True

  2. False


Correct Option: A
Explanation:

Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchiser licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee

______ usually set strict rules and regulations as to how the franchisees should operate while running their business.

  1. Franchising

  2. BPO

  3. KPO

  4. All of the above


Correct Option: A
Explanation:

Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchiser licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. 

Characteristic(s) of franchising include(s) ______.

  1. It is a replication of some successful business format

  2. It takes place in case of businesses with a good track record of profitability

  3. It applies to business which are easily duplicated and replicated

  4. All of the above


Correct Option: D
Explanation:

There are five key characteristics that, more than any others, determine success as a franchisee. They are Any business start-up involves some risk of failure, but a strong franchise with a proven track record of success will minimize this risk.

To see if franchising will suit you check out these nine characteristics:
  • Strong desire to improve business skills.
  • Likes to use proven systems/structure.
  • Believes that customers must be highly valued.
  • Some entrepreneurial spirit.
  • Open to change and feedback.
  • Real ambition to grow a business.
  • Committed to the power of a brand.

Franchising can be terminated before the expiry of franchising period.

  1. True

  2. False


Correct Option: A
Explanation:

Arrangement where one party (the franchiser) grants another party (the franchisee) the right to use its trademark or trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications. The franchisee usually pays a one-time franchise fee plus a percentage of sales revenue as royalty, and gains 

(1) immediate name recognition, 
(2) tried and tested products, 
(3) standard building design and décor, 
(4) detailed techniques in running and promoting the business, 
(5) training of employees, and (6) ongoing help in promoting and upgrading of the products.

Franchising enables the franchiser to increase his goodwill and reputation by expanding his network.

  1. false

  2. partly false

  3. true

  4. partly true


Correct Option: C
Explanation:

franchise is a business opportunity that allows the franchisee to start a business by legally using the franchiser's expertise, ideas, and processes. This helps the franchiser to grow his business in the market and increases the goodwill of the franchiser.

Payment of _________ on a regular basis is to be made to the franchiser.

  1. profits

  2. royalty

  3. fees

  4. all of the above


Correct Option: B
Explanation:

The payment of royalty is the payment made by the franchisee to the franchiser in a regular basis for him to let the franchisee run a business with his established goodwill, trademark and processes.

The franchiser allows the franchisee to use his _______under a license.

  1. trademark

  2. company seal

  3. company goods

  4. company management


Correct Option: A
Explanation:

The franchiser allows the franchisee to use his trademark under a license to start a business franchise and its processes.

The franchisee does not enjoy exclusive rights in his territory.

  1. false

  2. partly false

  3. true

  4. partly true


Correct Option: A
Explanation:

The franchisee has started with an established business of the franchiser an enjoys exclusive rights in his territory of business.

If not maintained properly, trade secrets can get divulged to others in the foreign markets. This is a disadvantage of ______.

  1. BPO

  2. KPO

  3. Franchising

  4. Joint Venture


Correct Option: C
Explanation:

Disadvantages of franchising. Costs may be higher than you expect. As well as the initial costs of buying the franchise, you pay continuing management service fees and you may have to agree to buy products from the franchisor. The franchise agreement usually includes restrictions on how you can run the business.

Which type of Privatisation is common in utility services and transport?

  1. Reprivatisation

  2. Franchising

  3. Contracting

  4. Divestiture


Correct Option: B

Compared to licensing, franchising is a more advantageous entry mode because __________.

  1. it generates economies of scale in marketing to international customers

  2. it is low-risk and low-cost

  3. it offers greater control

  4. all of the above


Correct Option: D
Explanation:

Franchising is a more advantageous entry mode as it helps in expansion of business and also generates economies of scale and also offers greater control to an organisation at a low risk and at low cost.

Franchiser helps the franchisee on setting up business or not?

  1. Yes

  2. No

  3. Partly yes

  4. Can't say


Correct Option: A
Explanation:

Yes, franchiser helps the franchisee on setting up a business as it provides know-how, training to the franchisee regarding its business and also give him the rights to sell its products in the market.

Which of the following statement is not correct in relation to 'Franchise'? 

  1. Franchising is the practice to use the another firm's successful business model.

  2. It is the business relationship between two organisations where a franchiser, who is the owner of a brand name, product or system of a business, permits a franchisee to use its brand, product or business process for a free.

  3. The franchisor provides training and continuous assistance to the franchisee.

  4. Franchiser shares all business and trade secrete with franchisee.


Correct Option: D
Explanation:
  • Franchising is a “form of licensing in which a parent company (the franchisor) grants another independent entity (the franchisee) the right to do business in a prescribed manner. This right can take the form of selling the franchisers products, ‘using its name, production and marketing technique, or general business approach.” Donald W. Hackett
  • Franchising is the practice to use the another firm's successful business model.
  • The franchiser provides training and continuous assistance to the franchisee.
  • Franchiser need not share all business and trade secrete with franchisee.

Providing permission to use technical know how by parent organisation to another individual is known as ________.

  1. dealership

  2. marketing

  3. agency

  4. franchising


Correct Option: D
Explanation:

Franchising is a form of business by which the owner (franchisor) of a product, service or method obtains distribution through affiliated dealers franchisees. If buying an existing business doesn't sound right for you but starting from scratch sounds a bit intimidating, you could be suited for franchise ownership.

By expanding network Franchising enables the franchiser to increase his -- 
1. Goodwill
2. Reputation
Select the correct answer from the option given below.

  1. Neither 1 nor 2

  2. 2 only

  3. Both 1 and 2

  4. 1 only


Correct Option: C
Explanation:

Franchising is a method of expansion for an established and successful business looking to grow a network. It can also help businesses to expand both nationally or internationally, strengthen the brand and reach of a company and act as a good method of securing its future but only if it's done well.

Franchising is___________.

  1. purchasing all parts of the company

  2. allowing another party to use product or service under owner's name

  3. joining two or more companies

  4. a company acquiring another company at its will


Correct Option: B
Explanation:

Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchiser licenses its know-how, procedures, intellectual property, use of its business model, brand and rights to sell its branded products and services to a franchise. for example Mc Donald, KFC etc.

The salient feature(s) of franchising is/are____________.

  1. the franchiser allows the franchisee to use his trade mark under a license.

  2. the franchise agreement do not requires the franchisee to follow franchiser's policies regarding mode of operation of business as they are free to conduct business in any way they like.

  3. the franchiser do not provide training of personnel working in the franchisee organization or any other type of help.

  4. all of above


Correct Option: A
Explanation:

Salient features of franchising are  

  1. Well established business.
  2. Needs limited investment. 
  3. Easy entry in new markets.
  4. Business has large establishments.
  5. Helps in diverting business risks.
  6. Results in a large turnover.
  7. Separates labor and specialization.
  8. Allows use of brand name and trademark.

The individual or firm which grants right is called _________ (X). Whereas the individual or firm to whom the right is granted is called _________.(Y).
Select the correct answer from the options given below.

  1. (X) = Franchisee; (Y)=Franchiser

  2. (X) = Franchiser; (Y)=Franchisee

  3. (X) = Consignor; (Y)=Consignee

  4. (X) = Consignee; (Y)=Consignor


Correct Option: B
Explanation:

Franchising is basically a specialised form of licensing in which the franchiser not only sells intangible property (normally a trademark) to the franchisee, but also insists that the franchisee agrees to abide by strict rules as to how it does business.

Where a firm allows another firm in a foreign market to use its technical know-how and trade mark, it is known as _________.

  1. franchising

  2. network marketing

  3. indirect marketing

  4. all of above


Correct Option: A
Explanation:
  • Franchising is a term used in connection with the provision of services. McDonalds, for instance, operates fast food restaurants the world over through its franchising system.
  • Franchising is a “form of licensing in which a parent company (the franchiser) grants another independent entity (the franchisee) the right to do business in a prescribed manner. This right can take the form of selling the franchisers products, ‘using its name, production and marketing technique, or general business approach.” Donald W. Hackett

The right to use the business know-how and trade mark of the franchiser is for a ________period of time. 

  1. unlimited

  2. limited

  3. only for 5 years

  4. none of above


Correct Option: B
Explanation:

Franchise agreements can last for periods as short as three years and as long as 20. Franchise Association Franchise Survey 2010 reports that franchise agreements in the UK are predominately for a fixed term of five years, with rights to renew at the end of the term.

Which of the following can be treated as disadvantages of Franchising? 

  1. There is a danger that the franchisee may start an identical business with slightly different brand name.

  2. The franchiser's brand name and reputation may get tarnished if the franchisee is not able to maintain standards of quality and service.

  3. There is a risk of trade secrets getting leaked out in the foreign market.

  4. All of above


Correct Option: D
Explanation:

Disadvantages of Franchising are as follows:

  • When a franchisee becomes skilled in the manufacture and marketing of the franchised products, there is a danger that the licensee can start marketing an identical product under a slightly different brand name. This can cause severe competition to the franchiser.
  • If not maintained properly, trade secrets can get divulged to others in the foreign markets. Such lapses on the part of the franchisee can cause severe losses to the franchiser.
  • Over time, conflicts often develop between the franchiser and franchisee over issues such as maintenance of accounts, payment of royalty and non-adherence to norms relating to production of quality products.

The Licensee pays to the Licensor, a sum of money called ________or using his business know-how and trade mark.

  1. trade balance

  2. royalty

  3. sales dues

  4. account balance


Correct Option: B
Explanation:
  • Licensing is a contractual arrangement in which one firm grants access to its patents, trade secrets or technology to another firm in a foreign country for a fee called royalty.
  • The firm that grants such permission to the other firm is known as licensor and the other firm in the foreign country that acquires such rights to use technology or patents is called the licensee. 

The word franchise is a ___________ word.

  1. Anglo British

  2. Anglo Indian

  3. Anglo French

  4. Anglo Greek


Correct Option: C
Explanation:

A BRIEF HISTORY OF FRANCHISING The History and Evolution of FranchisingThe word “franchise” is derived from the Anglo-French word meaning “liberty.” In Middle French, it is “franchir” to free. In Old French, it is “franc,” signifying free. The French term “francis” means granting rights or power to a peasant or serf.

It is form of direct marketing where customers become distributors ________.

  1. franchising

  2. BPOs

  3. network marketing

  4. none of the above


Correct Option: A
Explanation:

Franchising is a form of direct marketing where the customers become distributors as a customer asks for the franchise from the franchiser to grow his business.

The term royalty is closely associated with ________________.

  1. licensing

  2. direct exporting

  3. contract manufacturing

  4. piggybacking


Correct Option: A
Explanation:
  • Licensing is the process of permitting another party in a foreign country to produce and sell goods under your trademarks, patents or copy rights in lieu of some fee is another way of entering into international business. Licensing is a contractual arrangement which comes with a fee called royalty.
  • It is under the licensing system that Pepsi and Coca Cola are produced and sold all over the world by local bottlers in foreign countries. 

In line with a franchising agreement, a franchisee may use____________.

  1. geographic region exclusively

  2. patents, designs, trade secrets and business know-how

  3. trade marks copyright and trade secrets

  4. all of the above


Correct Option: D
Explanation:

Because Franchise Agreement is a legal, binding contract between a franchisor and franchisee. In the United States franchise agreements are enforced at the State level. Prior to a franchisee signing a contract, the US Federal Trade Commission regulates information disclosures under the authority of The Franchise Rule.

Advantages to a franchisor in a franchise are _____________________.

  1. capital injection

  2. market penetration

  3. risk sharing

  4. all of the above


Correct Option: D
Explanation:

Advantages to a franchisor in a franchise 
  1. capital injection is an investment of capital into a company or institution, generally in the form of cash, equity, and debt
  2. Market penetration refers to the successful selling of a product or service in a specific market.
  3. Risk Sharing is an entirely different concept. It involves sharing (dividing) common risk among two or more persons

___________ is the corner stone of international franchising 

  1. Concentration

  2. Adaptation

  3. Standardization

  4. Focus


Correct Option: C
Explanation:

Franchising is an organizational form based on a legal agreement between an International franchisor to give standardization that is the process of implementing and developing technical standards based on the consensus of different parties that include firms, users, interest groups.

The franchisee pays to the franchiser a sum off money called _______ for using his business know-how and trade mark.

  1. Trade balance

  2. Royalty

  3. Sales dues

  4. Account balance


Correct Option: B
Explanation:

royalty is a payment made by one party, the licensee or franchisee to another that owns a particular asset, the licensor or franchisor for the right to ongoing use of that asset.

The individual or firm which grants right is called_________.

  1. Franchisee

  2. Franchiser

  3. Consignor

  4. Consignee


Correct Option: B
Explanation:

franchisor is a person or company that grants the license to a third party for the conducting of a business under the franchisor's marks. The franchisor owns the overall rights and trademarks of the company and allows its franchisees to use these rights and trademarks to do business.

Presently Industrial Licensing is not applicable for ___________.

  1. Ship Building

  2. Hazardous Chemicals

  3. Cigarettes

  4. Electronic Aerospace and Defence Equipment


Correct Option: A
Explanation:

It normally takes place in a specialized facility known as a shipyard. Ship builders, also called shipwrights, follow a specialized occupation that traces its roots to before recorded history.

The franchiser can expand his distribution system in the least possible time.

  1. True

  2. False

  3. Partly true

  4. None of the above


Correct Option: A
Explanation:

Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchiser licenses its know-how, procedures, intellectual property, use of its business model, brand; and rights to sell its branded products and services to a franchisee.

Franchising enables the franchiser to increase his ____________ by expanding his network.

  1. Goodwill

  2. Reputation

  3. Both (a) and (b)

  4. Neither (a) nor (b)


Correct Option: C
Explanation:

 franchising the business, the franchisor places the expansion of his/her business in the hands of people who are motivated to make it work.

KPO is envisaged as having a high potential in sectors viz _______.

  1. patent and copyright related services

  2. other legal research functions

  3. business intelligence and analytics

  4. all of the above


Correct Option: D
Explanation:

Knowledge process outsourcing (KPO) is a form of outsourcing where Knowledge-related and information-related data is carried out by the workers of the contractual companies ( often the third party) or by a subsidiary of the same organisation. 

This form of outsourcing is best suited for the following sectors: 
1. Patent and copyright related services 
2. Legal research functions 
3. Business intelligence and analytics.

What is/are the advantage(s) of BPO?

  1. Business process speed and efficiency are enhanced.

  2. Organizational growth increases when capital resource and asset expenditures are not required.

  3. Employees may invest more time in core business strategies

  4. All of the above


Correct Option: D
Explanation:

Business process outsourcing is a form of business where a company sets contract with an outside third party company for the completion of a non primary business task through electronic process in exchange of a certain amount of payment for the third party.

 The advantages of these business are that they promotes effective use of supply chain partners, Increases flexibility in resource management, increases the speed of business process and enhances the efficiency of employees in formulating business strategies.

_________is a form of outsourcing, in which knowledge-related and information-related work is carried out by workers in a different company or by a subsidiary of the same organization.

  1. Business process outsourcing (BPO)

  2. Knowledge process outsourcing (KPO)

  3. Franchising

  4. Licensing


Correct Option: B
Explanation:

Knowledge process outsourcing (KPO) is a form of outsourcing where Knowledge-related and information-related data is carried out by the workers of the contractual companies ( often the third party) or by a subsidiary of the same organisation. 

_____ is the contracting of non-primary business activities and functions to a third-party provider.

  1. Wholesaling

  2. Business process outsourcing (BPO)

  3. Franchising

  4. Joint venture


Correct Option: B
Explanation:

Business process outsourcing is a form of business where a company sets contract with an outside third party company for the completion of a non primary business task through electronic process in exchange of a certain amount of payment for the third party. 

A business can achieve total process optimization by combining the _____ categories.

  1. offshore vendors

  2. nearshore vendors

  3. onshore vendors

  4. all of the above


Correct Option: D
Explanation:

A business can achieve total process optimization if its all the vendors including offshore, nearshore and onshore are combined together for the efficiency in business activities. 

BPO services include ________.

  1. payroll

  2. human resources

  3. accounting and customer/call center relations

  4. all of the above


Correct Option: D
Explanation:

Business process outsourcing is a form of business where a company sets contract with an outside third party company for the completion of a non primary business task through electronic process in exchange of a certain amount of payment for the third party.

The services provided by BPO includes:

1. Payroll often regarded as billing services 

2. Human resources where human resource are used for productive purpose 

3. Accounting and customer call centers often regarded as tech support

Process transparency is a major barrier to using KPO services.

  1. True

  2. False


Correct Option: A
Explanation:

Knowledge process outsourcing (KPO) is a form of outsourcing where Knowledge-related and information-related data is carried out by the workers of the contractual companies ( often the third party) or by a subsidiary of the same organisation. 

In such kind of business, process transparency is a major barrier as the process remains transparent to the whole world.

BPO risks include ______.

  1. Data privacy breaches

  2. Underestimated running costs

  3. Over-dependence on service providers

  4. All of the above


Correct Option: D
Explanation:

Business process outsourcing is a form of business where a company sets contract with an outside third party company for the completion of a non primary business task through electronic process in exchange of a certain amount of payment for the third party.

This form of business face many risk in day to day life like the contractual risk, under-estimation and lack of confidentiality of the information shared between the business units. 

BPO categories are front-office customer services (such as tech support) and back-office business functions (such as billing).

  1. True

  2. False


Correct Option: A
Explanation:

Business process outsourcing is a form of business where a company sets contract with an outside third party company for the completion of a non primary business task through electronic process in exchange of a certain amount of payment for the third party.

Business process outsourcing usually have 2 categories:

1. Back office functions: Payroll often regarded as billing services 

2. Front office customer services : Customer call centers often regarded as tech support

KPO is claimed to efficiently increase productivity and increase cost savings in the area of market research.

  1. True

  2. False


Correct Option: A
Explanation:

True. 

Knowledge process outsourcing (KPO) is a form of outsourcing where Knowledge-related and information-related data is carried out by the workers of the contractual companies ( often the third party) or by a subsidiary of the same organisation. 
Since KPO deals in transmitting knowledge related information, it has increased productivity and cost of savings in the area of market research. 

Challenges faced by KPO companies include _______.

  1. High staff turnover, especially where work is not challenging to the employee's skills

  2. High cost of training and tendency to lose the most experienced employees to the clients

  3. Ensuring the security and confidentiality of information, especially when privacy laws vary from country to country

  4. All of the above


Correct Option: D
Explanation:

Knowledge process outsourcing (KPO) is a form of outsourcing where Knowledge-related and information-related data is carried out by the workers of the contractual companies ( often the third party) or by a subsidiary of the same organisation. 

The challenges faced by such form of outsourcing are:
1. Staff turnover due to unmatched skills 
2. High cost of training of employees
3. Lack of confidentiality of information

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