Advertising and brand promotion - class-XII
| Description: advertising and brand promotion | |
| Number of Questions: 44 | |
| Created by: Akash Patil | |
| Tags: commercial applications sales and selling process advertising and brand promotion marketing - concepts and functions marketing advertising elements of business marketing mix advertising and sales promotion selling organisation of commerce and management business studies marketing management commercial studies commerce |
A child of advertisement is?
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The trade mark
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Brand name
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Patents
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Trade name
Match the items of List-I with the items of the List-II:
| List-II(Company Name) | List-II(Brand) |
|---|---|
| (a) HUL | (i) Cerelac |
| (b) ITC | (ii) Eclares |
| (c) Nestle | (iii) Vivel |
| (d) Cadbury | (iv) Sunsilk |
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$(a) - (iv), (b) - (iii), (c) - (i), (d) - (ii)$
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$(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$
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$(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$
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$(a) - (iv), (b) - (iii), (c) - (ii), (d) - (i)$
Which of the following is a brand name?
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Asian Paints
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Woodland
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Nike
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None of the above
When the company's trade name is used, multi product branding is also known as corporate branding, family branding or umbrella branding. Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company brand name is identical to their trade name.
Branding is not related to marketing.
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True
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False
Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product.Branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand.
Brand's power lies in dominance.
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True
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False
______ is creating a brand identity for a consumer.
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Branding
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Marketing
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Brand logo
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None of the above
Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product.Branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand.
The part of a brand which can be recognized but not utter able is called _______.
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Brand name
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Trade mark
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Brand mark
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Sign
The part of a brand which can be recognized but not utter able is called brand mark .
Marketer has to decide whether the product will be sold under brand name or ______ name.
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General
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Generic
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Non brand
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Branded
A generic brand is a type of consumer product that lacks a widely recognized name or logo because it is typically isn't advertised. Generic brands are usually less expensive than brand-named products. The marketer has to decide whether to develop a brand for the specific product over give it a generic brand without spending on the advertisement and promotions
Brand helps the seller to _______ between its product and competitor's products.
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Connect
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Differentiate
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Draw similarity
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Refer
A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.
Product is something made in a factory; a ________ is something bought by the customer.
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product
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brand
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branding
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loyalty
A ______ is a sign, symbol, term, design or a combination of them, used to identify the product.
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Name
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Brand
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Generic
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Logo
A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company which owns the idea or image. This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.
Branding does not help the customers to identify the product.
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True
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False
Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. Effective branding helps the consumer to identify and differentiate between the product of the brand and the competitors.
Which of the following is not an advantage of branding to marketer?
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Ease of introduction of a new product
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Differential Pricing
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Helps in advertising
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Helps in indicating status symbol
Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer. It also helps in introducing new products under the same brand as consumers are already aware about the brand.
Branding does not enable differential pricing.
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True
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False
Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. A brand with good brand image and reputation enables the marketer to charge premium prices for their products to consumer.
The process of identifying and differentiating an organisation's products, processes on services from another organisation by giving it a name, phrase or other mark is called __________.
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Branding
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Benchmarking
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Quality management
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None of these
Which of the following is a selling expense?
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Any tax/freight is paid on purchases
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General salaries paid to laborers
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Tax & freight paid on sale
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Interest on deposits
What is Personal selling?
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A recent and powerful form of persuasion.
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Non personal stimulation of demand for a product or service.
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An oral, face-to-face presentation with one or more perspective purchasers for the purpose of making sales.
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Only paid form of non-personal presentation of goods or ideas by an identified sponsor.
_____________ provides direct and immediate feedback.
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Trade mark
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Packaging
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Personal Selling
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Advertising
The selling agent can get instant feedback from the prospective buyer.
Personal selling minimizes the wastage of time and efforts.
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True
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False
________ involves oral presentation of message in the form of conversation.
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Sales promotion
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Personal selling
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Publicity
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Advertising
Personal selling involves oral presentation of message in the form of conversation .
Customer gets ________ through personal selling.
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Refunds
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Latest market information
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Discounts
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Report
Customer gets latest marketing information through personal selling . In personal selling the sales person directly contacts the buyer or the customer .
Direct feedback is one of the demerits of personal selling.
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True
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False
False , direct feedback is one of the merits of personal selling .
Personal selling is more expensive than advertising.
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True
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False
Out of the following selling tactics and practices are not indicative of an unconscionable transaction?
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Grossly excessive pricing
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Not taking advantage of those in desperate straits.
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Excessive interest rates.
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Taking advantage of the illiterate or mentally disabled
Social media marketing is a form of personal selling.
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True
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False
Personal selling is time consuming.
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True
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False
Which of the following is not a merit of personal selling?
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Minimum wastage
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Direct feedback
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Flexibility
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None of the above
Personal selling can give a personal touch to the selling process.
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True
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False
True, personal selling gives a personal touch to the selling process as the salesperson is in the direct contact with the customer where he can understand the need, taste and the preference of the customer and sell products accordingly.
Face to face conversation is one of the most important features of personal selling.
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True
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False
Selling is a narrow concept as compared to marketing.
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True
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False
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Partly true
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Partly false
True .selling is a narrow concept as compared to marketing . As selling is part of marketing which is a wider concept .
Match the items in List-I with those in List-II:
| List - I | List - II |
|---|---|
| (a) Post purchase behaviour | (i) AIDA |
| (b) Personal selling | (ii) ACMEE |
| (c) Everitt M. Rogers | (iii) Diffusion of Innovation |
| (d) Salesperson training | (iv) Cognitive dissonance |
Indicate the correct matching.
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$(a) - (i), (b) - (ii), (c) - (iii), (d) - (iv)$
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$(a) - (iv), (b) - (ii), (c) - (iii), (d) - (i)$
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$(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)$
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$(a) - (ii), (b) - (i), (c) - (iii), (d) - (ii)$
Objections against advertising.
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It is not productive
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It forces people to desire and buy things which, in fact, are not within their means
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It increases the cost of goods
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All the above
The advertisement-"Usha: today's best selling fans", is an example of _______.
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attention value
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suggestive value
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sentimental value
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educational value
Advertising benefits to.
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Manufacturers
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Consumers
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Wholesalers and retailers
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All the above
Which is the example of memorizing value among the given options?
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Forhans- the paste created by dentist
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Relax- smoke a charminar
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Indian Co - Indian made
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Boost is the secret of my energy
When constructing the ad, it is important to consider how to best _________.
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attract attention to the advertisement
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get right candidate
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how will be the profit
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the candidate reach in profit
Advertisement is an audio visual marketing tool. Advertisement's main objective is to persuade the consumers to buy the company's product. There are many advertisements that are played on the radio and on the television, if the marketer wants his advertisement to stand out from the clutter, the advertisement has to be attractive so that people pay attention to the message that has to be communicated.
False and misleading claims and vulgarity in advertisements do not match with _________.
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aggressive advertising
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ethics in advertising
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mass level of advertising
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sales promotion
Advertising lacks ______________.
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Reaching to a large number of people
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Impersonal communication
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Direct Feedback
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Covering market in short time
It is very difficult to judge the effectiveness of an advertising message as there is no accurate feedback regarding its impact.
Lack of feedback cannot be counted as a demerit of advertisements.
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True
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False
False, lack of feedback cannot be counted as a demerit of advertisements .
__________ is not a part of advertising.
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Paintings
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T.V advertising
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Banners
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None of the above
All the above given options are a part of advertising .
Advertising adds to the sales promotion.
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True
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False
Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc. Advertising is the process informing and persuading consumers to buy the product offered by the company.
Seeking customer's attention is one of the advantages of advertising.
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True
-
False
True, seeking customer's attention is one of the advantages of advertising .
Most of the money spent in measuring the effectiveness of advertising is spent on:
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Communication-response research
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Pre-testing the advertisements
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Post-testing the advertisements
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Sales-response research
For promoting sales, advertising endeavors may be made as per which of the following?
I. Competitive parity
II. Objective and task
III. Tied sales
IV. All-one-can-Afford
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I and II only
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II, III and IV only
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I, II and IV only
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III and IV only