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E-advertising, e-marketing and e-security - class-XI

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HTML means ______.

  1. High Text Markup Language

  2. Hyper Telegraph Markup Language

  3. Hyper Text Markup Language

  4. Hyper Text Marker LAnguage


Correct Option: C
Explanation:

HTML stand for Hypertext markup language. HTML is the standard markup language for creating web pages and web applications. HTML is the fundamental technology used to define the structure of a web page. It forms triad of cornerstone technologies for the World wide web.

_____ is the most commonly used protocol in encryption used across the industry.

  1. HTP

  2. FTP

  3. Secure Sockets Layer (SSL)

  4. Cryptography


Correct Option: C
Explanation:

Secure sockets layer (SSL) is the most commonly known protocol that is used in encrypting the confidential information shared between different business units whole across the industry.

_______ refers to the probability of any mis-happening that can result into financial, reputational or psychological losses to the parties involved in a transaction.

  1. Loss

  2. Distress

  3. Virus

  4. Risk


Correct Option: D
Explanation:

Risk refers to the chances or probability of any mis-happening to certain activities of the business that can destroy the image of the parties involved in the business transaction by hampering the financial, reputational and psychological factors of the business.

Which is the Level 4 virus that affects the computer?

  1. Disruption of functioning

  2. Damage to target data files

  3. Complete destruction of the system

  4. Annoyance in terms of some on-screen display


Correct Option: C
Explanation:
Complete destruction of the system is a well known computer virus which is often regarded as a Level $ Virus that destroys all the transmitted information and data which are transmitted electronically that disrupts the functioning of the computer and causes destruction to the whole system. 

Essential requirement(s) of e-commerce transactions is/are ________.

  1. confidentiality

  2. integrity

  3. encryption

  4. all of the above


Correct Option: D
Explanation:

E-commerce stands for electronic commerce where the information or trade between two parties are done through electronic transmission of data which includes text, images etc. 

The biggest disadvantage of e-commerce is lack of confidentiality of the information shared between different business units. Therefore, the essential requirements of e-commerce are confidentiality, integrity and encryption of private information. 

Data furnished in the course of online transactions may be supplied to others who may start dumping a host of advertising and promotional literature into your e-mail box.

  1. True

  2. False


Correct Option: A
Explanation:

In the course of online transactions, data furnished can be supplied to others users who may have started using host websites for dumping their advertisement and promotional literature into their mail box. 

______ refers to the art of protecting information by transforming it (encrypting it) into an unreadable format.

  1. Cryptography

  2. Autography

  3. Encryption

  4. Transformation


Correct Option: A
Explanation:

Cryptography refers to the art of protecting all the confidential information from the competitors by transforming such information into some unreadable form through the way of encrypting them into certain languages.

Cookies are very similar to the caller ID in telephones that provide telemarketers with such relevant information about customers.

  1. True

  2. False


Correct Option: A
Explanation:

True. 

Cookies are basic software system that is similar to the caller ID in telephones as it provides information of all the customers who have visited a certain website to the telemarketers and advertisers of that website.

Seller denies that the customer ever placed the order. This is referred to as _____.

  1. default on order taking

  2. default on order giving

  3. default in general

  4. none of the above


Correct Option: A
Explanation:

When the seller denies that the customer ever placed an order in online shopping. It is a case of default on order making from the side of the customer. 

A series of commands which replicates itself on the other computer systems. Identify the answer.

  1. Virus

  2. Risk

  3. Antivirus

  4. None of the above


Correct Option: A
Explanation:

Virus refers to a series of commands that replicates itself on the other computer systems and hacks all the person information of the system which is transmitted to the user of that virus. 

The payment mechanism typical to e-business is __________________.

  1. cash on delivery

  2. cheques

  3. credit / debit cards

  4. All of the above


Correct Option: D
Explanation:

The payments in e-business can be done using non cash methods like credit cards or debit cards or by issuing cheques and also cash on delivery option is available as it will ensure the trust of customers on business ensuring no frauds.

What is the purpose of a Level-2 Virus?

  1. Damage to target data files

  2. To complete destruction of the system

  3. Disruption of functioning

  4. Installing and timely updating anti-virus programmes and scanning the files


Correct Option: A
Explanation:

When level 2 virus is present there in computer, it damages  the target data files. Virus performs the destructive functions for the computer, data files and other programmes of computer are suffered due to the presence of Level 2 virus.

What is the purpose of a Level-1 Virus?

  1. To complete destruction of the system

  2. Installing and timely updating anti-virus programmes and scanning the files

  3. Disruption of functioning

  4. Damage to target data files


Correct Option: C
Explanation:

Level-1 virus leads to the disruption of files and programme in computer software. Virus enters the computer software without the knowledge of user and performs the malicious actions that affects the functioning of computers.

What is the purpose of a Level-3 Virus?

  1. Disruption of functioning

  2. The complete destruction of the system

  3. Installing and timely updating anti-virus programmes and scanning the files

  4. Damage to target data files


Correct Option: B
Explanation:

Presence of level 3 virus affects the complete system of computer. This virus is much more destructive than virus 1 and virus 2. It affects the functioning of complete system and its mere presence can destroy the whole system and data transmission becomes very difficult.

Benefit(s) of e-commerce is/are ______________.

  1. e-commerce enables business firms to reach out to customers all over the world who have an access to internet.

  2. it reduces the cost of business transactions

  3. it increases customer satisfaction

  4. All of the above


Correct Option: D
Explanation:

Buying and selling through internet i.e e-commerce activities helps in reducing the costs of business transactions as physical stores are not required by an enterprise to function, provides economies of scale that leads to reduction in the price of products and increases the customer satisfaction and maintaining the goodwill of business enterprise.

Benefit(s) of e-commerce is/are ________________________.

  1. Customers can shop from home or office.

  2. It allows quick response to the queries of customers and other business houses through the internet.

  3. It is easier to launch a new product through the internet.

  4. All of above


Correct Option: D
Explanation:

Buying and selling through internet i.e E commerce activities helps in reducing the costs of business transactions as physical stores are not required by an enterprise to function, provides economies of scale that leads to reduction in the price of products and increases the customer satisfaction and maintaining the goodwill of business enterprise.

Benefit(s) of e-commerce is/are ___________.

  1. it saves a lot of time, money and energy in receiving orders and executing the same under the traditional mode of commerce.

  2. the business firm can get quick supplies from the vendors.

  3.  the whole world becomes a shop for the customers.

  4. All of above


Correct Option: D
Explanation:

There are many advantages of e commerce. E commerce activities helps in reducing the costs of business transactions as physical stores are not required by an enterprise to function, provides economies of scale that leads to reduction in the price of products and increases the customer satisfaction and maintaining the goodwill of business enterprise.

Fast growth plus relatively low market share means that there is still enormous opportunity for new players to outpace traditional industry leaders.

  1. True

  2. False


Correct Option: A
Explanation:

True. 

IF the market is growing fast and the sellers have very low market share then it indicates that there are enormous opportunities for all the new players to compete with the traditional industry leaders and outpace them. 

What are the disadvantages of e-commerce?

  1. Lack of warmth of interpersonal interactions between the seller and the buyer.

  2. Not suitable where the customer requires personalized service.

  3. Security continues to be a problem for online business.

  4. All of the above


Correct Option: D
Explanation:

The disadvantages of e-commerce business includes the lack of interpersonal relations between customers and business enterprise as they don't know about the physical existence of each other and it is not suitable where customer requires personalized services. Security is a main concern in pursuing e-commerce activities.

Benefit(s) of e-commerce is/are ___________.

  1. customers can shop from home or office.

  2. it allows quick response to the queries of customers and other business houses through the internet.

  3. it is easier to launch a new product through the internet

  4. all of above


Correct Option: D
Explanation:

E commerce activities helps in reducing the costs of business transactions as physical stores are not required by an enterprise to function, provides economies of scale that leads to reduction in the price of products and increases the customer satisfaction and maintaining the goodwill of business enterprise.

Benefit(s) of e-commerce is/are __________.

  1. it saves a lot of time, money and energy in receiving orders and executing the same under the traditional mode of commerce

  2. the business firm can get quick supplies from the vendors

  3. for the consumers, the whole world becomes a shop

  4. all of above


Correct Option: D
Explanation:

Buying and selling through internet i.e E commerce activities helps in reducing the costs of business transactions as physical stores are not required by an enterprise to function, provides economies of scale that leads to reduction in the price of products and increases the customer satisfaction and maintaining the goodwill of business enterprise.

Disadvantages of E-commerce in India are:
(i) Internet access is not universally available;
(ii) Credit card payment security is not yet guaranteed;
(iii) Trancstions are de-personalized and human contact is missing;
(iv) Cyber laws are not in place
Select the correct answer from the options given below.

  1. (i) and (ii)

  2. (ii) and (iii)

  3. (i), (ii), (iii)

  4. (i), (ii), (iii), (iv)


Correct Option: C
Explanation:

The drawbacks of e commerce business includes the lack of interpersonal relations between customers and business enterprise as they don't know about the physical existence of each other, internet is not available universally and it is not suitable where customer requires personalized services. Security is a main concern in pursuing e commerce activities.

E - business is____________________________________.

  1. the use of electronic communications for all business processes

  2. an organization using electronic media to purchase from its suppliers

  3. an organization using electronic media to sell direct to its customers

  4. any electronically mediated communication between an organization and its stakeholders


Correct Option: D
Explanation:

E- business is a form of conducting business in which transactions are carried out with the electronically mediated communication like internet, intranet etc. between an organisation and its stakeholders.

E-commerce includes buying and selling of ___________________.

  1. Goods-e.g. digital cameras, music systems, clothes, accessories

  2. Information-e.g. subscription to some law site may give access to some court cases

  3. Services. e.g. matrimonial services through shaadi.com, placement services through naukri.com

  4. All of above


Correct Option: D
Explanation:
E-commerce stands for electronic commerce where the information or trade between two parties are done through electronic transmission of data that includes text, sound and visual images. It makes use of various electronic platforms such as intranets, extranets and  the internet to deal in buying and selling of goods, services and information.
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