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Middlemen - class-XII

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The retailer is also known as   ______.

  1. distributor

  2. agent

  3. trader

  4. dealer


Correct Option: D

Find the odd one out.

  1. Hawker and Pedlars

  2. Market traders

  3. Street traders

  4. Multiple shops


Correct Option: D

Who occupies a predominant position in the channels of distribution?

  1. Agent middlemen

  2. Brokers

  3. Commission men

  4. Wholesalers


Correct Option: D

Channels operate with manufacturers on the one hand and customers on the other. Which of the functions of channels of distribution is being highlighted?

  1. Negotiation

  2. Product Promotion

  3. Assorting

  4. Sorting


Correct Option: A

The fourth important element of marketing mix is the physical distribution of products and services.

  1. True

  2. False


Correct Option: A

The primary function of a distribution channel is to bridge the gap between production and consumption.

  1. True

  2. False


Correct Option: A

Intensive distribution methods are usually adopted in the case of ______.

  1. luxury goods

  2. convenience goods

  3. inferior goods

  4. none of the above


Correct Option: B

The departmental store is considered to be of _______.

  1. Greek origin

  2. French origin

  3. Latin origin

  4. American origin


Correct Option: B

A recent tendency in the channel of distribution is called:

  1. Consignment selling

  2. Exclusive distribution

  3. Franchise selling

  4. Symbiotic marketing


Correct Option: D

Which of the following is/are the function(s) of distribution channels?

  1. Fixing prices

  2. Communication of decisions

  3. Promotional activities

  4. Both (B) & (C)


Correct Option: D
Explanation:

A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end user.  Distribution channel includes distributors, wholesalers, retailers and also internet. Distribution channel helps the company with communicating the company decisions to consumers and also communicating the best offer provided by the company. Distribution channel promotes the company's product by persuading consumers to buy the product.

Which one of the following is NOT the mode of Direct Distribution system?

  1. Multiple shops

  2. Door-to-door selling

  3. Broking agent

  4. Direct mail order


Correct Option: C
Explanation:

Direct distribution system refers to a distribution method where the manufacturer sells directly to the consumer without having a middlemen or intermediary. The distribution channel does not include wholesalers, distributors, retailers and agents. Company can have their own brand's shops located at different locations or customers can also place an order online.

Network marketing includes how many distribution channels?

  1. 0

  2. 1

  3. 2

  4. 3


Correct Option: A
Explanation:

Network Networking is business model in which a distributor network is needed to build the business. It is also known as multilevel marketing. In this kind of marketing the distribution channel is at $0$ level as the firm sells goods directly to distributors.

In case of large number of consumer products, the potential buyers are scattered over a wide ___________.

  1. geographic area

  2. demographic categories

  3. behavioral categories

  4. all of the above


Correct Option: D

Which of the following is not a function of distributors?

  1. Assorting

  2. Product promotion

  3. Risk taking

  4. None of the above


Correct Option: D

Selling is one of the components of physical distribution.

  1. True

  2. False


Correct Option: B
Explanation:

False , selling is one of the components of physical distribution . It is the process where directly or indirectly goods or services are provided to the customer. Selling is a broader concept in which physical distribution is a part.

What is the process which refers to oversight of materials, information and finances as they move in a process from suppliers to manufacturer to wholesaler to retailer to consumer?

  1. Supply chain management

  2. Transformational process

  3. Logistics Management

  4. Business Function


Correct Option: A

SCM stands for _______.

  1. suitability of changing markets

  2. supply chain management

  3. stock channeling method

  4. none of the above


Correct Option: B

The set of the activities of a new business should be designed to turn those resources into products and services that customers are willing to pay for. What is it called?

  1. Strategy

  2. Business function

  3. Financial Management

  4. Transformation process


Correct Option: D

Which of the following is not one of the supply chain management flows?

  1. Product

  2. Management

  3. Finance

  4. Information


Correct Option: B

What are the objectives of SCM?

  1. Greater efficiency at higher cost

  2. Enhance flexibility

  3. Improve customer service

  4. Optimize the value chain


Correct Option: A

Under ___________ the product reaches the customers from the manufacturers via distributors.

  1. network marketing

  2. direct trade

  3. franchising

  4. none of the above


Correct Option: A

'Intensive distribution method' is referred to ______.

  1. minimum expansion

  2. maximum expansion

  3. minimum contraction

  4. maximum contraction


Correct Option: B
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