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Product life cycle - class-XII

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Which of the following relates to relationship marketing?

  1. One time purchase

  2. Two time purchase

  3. Repeated purchase

  4. Wealth maximisation


Correct Option: C
Explanation:

Relationship marketing is a part of Customer Relationship Management, Relationship marketing focuses on customer loyalty and long term engagement rather than short term goals. Repeated purchase made by the consumer relates to the loyalty of the consumer towards the brand. 

Sales management refers to.

  1. A future course of action

  2. Targets to be achieved

  3. Top level function of 'thinking'

  4. Lower level function of 'doing'


Correct Option: D

The basic steps in marketing planning is?

  1. Sales planning

  2. Demand forecasting

  3. Profit forecasting

  4. All the above


Correct Option: A

Match the following.

$1$. Physical distribution a) distribution activities
$2$. Termination b) settlement of contact
$3$. Consumer co-operative c) A retail store owned and operated by a company to sell primary to its employees
$4$. Industrial store d) A retail business owned and operated by ultimate consumer to purchase and distribute goods and services primarily to the members
  1. $1$-a, $2$-b, $3$-c, $4$-d

  2. $1$-a, $2$-b, $3$-d, $4$-c

  3. $1$-a, $2$-c, $3$-d, $4$-b

  4. $1$-d, $2$-b, $3$-c, $4$-a


Correct Option: B

Which of the following is a modern marketing concept?

  1. Sales maximisation

  2. Customer satisfaction

  3. Profit maximisation

  4. Wealth maximisation


Correct Option: B
Explanation:

Modern marketing concept is a broad concept. It relates to finding out the consumers and to develop a product as per their needs rather than providing them with the already manufactured goods. Modern marketing concept aims at complete customer satisfaction by fulfilling their needs and wants. Consumer concept believes in giving attention to individual customer.

Sales planning implies.

  1. A future course of action

  2. Targets to be achieved

  3. Sales personnel

  4. Dividing the work according to importance


Correct Option: A

The main jobs of sales planning is to ________________.

  1. collect as much information as possible from the field

  2. analyze the company's present market position

  3. provide long-term direction

  4. identify of the needs of the prospects


Correct Option: A

Sales management refers to _______.

  1. overall management of sales

  2. only some of the functions of the management

  3. top level function of 'thinking'

  4. sales policies and sales procedures


Correct Option: A

The time taken to convert raw materials into finished product is referred to as the 

  1. Life cycle

  2. Product cycle

  3. Operating cycle

  4. Product cycle or operating cycle


Correct Option: D

What is the other name of network marketing?

  1. Multilevel marketing

  2. Zero level marketing

  3. Both (a) and (b)

  4. None of the above


Correct Option: C
Explanation:

Network marketing, also known as Multi-Level Marketing (MLM), is a business model where independent contractors buy into a company and earn a commission on the products they sell.

_________________ activities start after the product has been developed.

  1. Selling

  2. Marketing

  3. Publicity

  4. None of these


Correct Option: A
Explanation:

Selling activities start after the product has been developed.The selling activities undertaken by professional sales people include: Generating Sales Leads, Qualifying Leads, Preparing for the Sales Meeting.

The main factors in global marketing are ________.

  1. social and technical changes

  2. government policy and legislation

  3. marketing activities and plans

  4. all of the above


Correct Option: C
Explanation:

The business environment in the world is very dynamic as it keeps on changing. The emergence of the global marketing is mainly due to the marketing activities and plans by the organizations to tap the people that are in a different country or part of the world.

Which of the following company fall under the network marketing umbrella?

  1. Ducati

  2. Coca Cola

  3. Amway

  4. All of above


Correct Option: C
Explanation:

Amway company uses network marketing to sell its products .

Network marketing is a direct selling method in which independent agents are encouraged to build and manage their own sales force.

Advantage of network marketing is/are:

  1. The distribution network grows continuously

  2. The network companies can maintain higher margins on their products

  3. Lower overhead costs as no infrastructure is required under network marketing

  4. All of above


Correct Option: D

Advantage of network marketing is/Eire:
(I) Distribution network grows continuously
(II) Distributors often become the largest customers and hence take over the control of the company
(III)Network companies can maintain higher margins on their products
(IV)Difficult for the manufacturer to exercise effective control over his sales team.
Select the correct answer from the options given below.

  1. (I) & (II)

  2. (II) & (III)

  3. (IV) & (I)

  4. (I) & (III)


Correct Option: D

Keeping the view of marketing, an organization that enjoys competitive advantage in an industry has done so by__________.

  1. constantly enlarging its marketing activities

  2. creating superior value for customers.

  3. focusing on long-term profit.

  4. charging lower prices than competition


Correct Option: B

The disadvantage of network marketing is/are:

  1. Sales forecasting is difficult

  2. Distributors often become the largest customers and hence take over the control of the company.

  3. Difficult for the manufacturer to exercise effective control over his sales team.

  4. All of above


Correct Option: D

Advantage of network marketing is/are:
(I) Distribution network grow continuously
(II) Distributors often become the largest customers and hence take over the control of the company.
(III) Network companies can maintain higher margins on their products.
(IV) Difficult for the manufacturer to exercise effective control over his sales team.
Select the correct answer from the options given below.

  1. (I) & (II)

  2. (II) & (III)

  3. (IV) & (I)

  4. (I) & (III)


Correct Option: D

Network marketing is a mode of _____________ by the manufacturer.

  1. Indirect marketing

  2. Direct marketing

  3. Both (A) and (B)

  4. Neither (A) nor (B)


Correct Option: B
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