• Difference between marketing and sales - class-XI
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Difference between marketing and sales - class-XI

Description: difference between marketing and sales
Number of Questions: 21
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Tags: organisation of commerce and management business studies marketing management commercial studies commerce marketing elements of business commercial applications functioning of commercial organisation fundamentals areas of business nature and significance of management marketing mix marketing and sales
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Short period market is also known as.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Village market

  2. Weekly market

  3. Town market

  4. Retail market

Show answer
Correct Option: B

Marketing strategy development is also known as _______.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. marketing control

  2. marketing exercise

  3. marketing planning

  4. situation analysis

Show answer
Correct Option: C
Explanation:

Marketing planning helps a company to pen down the marketing strategies and tactics to be followed for targeting maximum people in the target group. Marketing planning focuses on a specific period of time and also covers many marketing details. 

The main function of product policy is?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. To guide the activities of the firm towards common goal

  2. To guide the activities of the entrepreneur towards common goal

  3. Principles of operation adopted by the management

  4. All the above

Show answer
Correct Option: A

Modigliani-Miller approach is based on the following assumptions:
I. All firms have equity capital
II. There is a perfect market
III. Investors act rationally
IV. Information about the market conditions is imperfect
Of these:

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. I and IV are correct

  2. I, II and IV are correct

  3. I, II and III are correct

  4. All are correct

Show answer
Correct Option: C

Indicate the correct statement_________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. India has been a pioneer in social marketing

  2. Advertising Standards Council of India is a statutory body set up by government of India

  3. Both A and B are incorrect

  4. Both A and B are correct

Show answer
Correct Option: A

Who propounded Mega marketing?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Mc Aurthy

  2. Philip Kotler

  3. Sheth

  4. Peter F Drucker

Show answer
Correct Option: B
Explanation:

Mega marketing refers to marketing activities needed to manage the elements of the firm's external environment and which try to control the same. This environment consist of legal, political, social, technological factors.   

Scope of _______ is limited but scope of _________ is wider.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Selling, Manufacturing

  2. Marketing, Publicity

  3. Selling, Marketing

  4. Marketing, Selling

Show answer
Correct Option: C
Explanation:

Marketing is a broad, somewhat simplistic concept, where selling is thought of as the exchange activity. Marketing is an overall Organisational activity (the planning, pricing, promotion, packaging, advertising) and selling of any Value Offer (Product) Selling is therefore only a part of the overall Marketing of any Product and therein lies the difference.

Marketing strategy development is also known as ________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Marketing Control

  2. Marketing Exerciese

  3. Marketing Planning

  4. Situation Analysis

Show answer
Correct Option: C
Explanation:

Marketing planning helps a company to pen down the marketing strategies and tactics to be followed for targeting maximum people in the target group.Marketing planning focuses on a specific period of time and also covers many marketing details.

Which one of the following contains the three elements of service marketing triangle?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Management, Marketing Agency and Consumer.

  2. Marketing Agency, Government and Consumer.

  3. Management, Employees and Marketing Agency.

  4. Management, Employees and Consumer

Show answer
Correct Option: D
Explanation:

The service marketing triangle suggests that there are three types of marketing that must be successfully carried out for a service organisation to succeed, and that all of them revolve around making and keeping promises to customers. 

The internal marketing efforts between the management and the employees.
The external marketing efforts between management and consumer to set the promise.
The interactive marketing efforts between employees and consumer to deliver what is promised.

Bull dogs bonds are ______________________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Dollar denominated foreign bonds raised in the UK domestic securities market

  2. Sterling denominated foreign bonds raised in the UK domestic securities market

  3. Sterling denominated foreign bonds raised in the Us domestic securities market

  4. Euro denominated foreign bonds raised in the UK domestic securities market

  5. None of the above

Show answer
Correct Option: B
Explanation:

Bulldog bonds are sterling denominated foreign bonds which are raised in the UK domestic securities market.

Marketing management is ________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. managing and marketing process

  2. monitoring the profitability of the company products and services

  3. selecting target markets

  4. the art and science of choosing target market and getting, keeping and growing customer-base through creating, delivering and communicating superior customer value

Show answer
Correct Option: D

Market segmentation aims to ________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. identify the similarities and differences between groups of customers or users

  2. identify the similarities between groups of customers or users

  3. identify the differences between organizations and their competitors

  4. none of the above

Show answer
Correct Option: A

Which of the following American company fall under the network marketing umbrella?
1. Ducati
2. Coca cola
3. Amway
Select the correct answer from the options given below.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. 1 & 3

  2. 2 only

  3. 3 only

  4. All of above

Show answer
Correct Option: C

One aim of societal marketing is to ___________.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. consider consumers needs and long-term welfare

  2. encourage satisfaction of short-term needs

  3. demand support from local communities

  4. form partnerships which benefit the selling organization

Show answer
Correct Option: A
Explanation:

The societal marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.

____________ account for the bulk of call centre activities with 24 x 7 handing of inbound customer queries and grievances and out-bound activities customer surveys, payment follow up, and telemarketing.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Agent care

  2. Customer care

  3. Seller care

  4. Manufactures care

Show answer
Correct Option: B

In marketing the law of _________ is followed.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. ceveat emptor, let the buyer beware

  2. ceveat Vendor, let the seller beware

  3. both (a) & (b)

  4. none of the above

Show answer
Correct Option: B

Marketing management is _______ ?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Managing the marketing process

  2. Monitoring the profitability of the companies prod acts and services

  3. Selecting target markets

  4. The art and science of choosing target markets and getting, keeping and growing customers through

Show answer
Correct Option: A

A company's marketing environment includes various __________ that are made up of group that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives.  

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Publics

  2. Intermediaries

  3. Teams

  4. Audiences

Show answer
Correct Option: A

The selling concept is most likely to be used by firms which sell _______.

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. convenience goods

  2. shopping goods

  3. speciality goods

  4. unsought goods

Show answer
Correct Option: D
Explanation:

Selling concept states that consumers will not buy enough of company's products unless they are persuaded to do so through selling efforts. Hence organizations should undertake selling and promotion of their product for marketing success. Unsought goods are the goods or products that customers do not know about or do not think of buying.

Which segmentation approach is the most compatible with the spirit of the marketing concept?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Benefit sought

  2. Income

  3. Social class

  4. Family size

Show answer
Correct Option: A
Explanation:

Benefit sought is a segmentation approach which divides the market based upon the perceived value, benefit or advantage consumers perceive that they receive from a product or service. Benefit sought is the most compatible with the spirit of the marketing concept because it delivers the maximum  customer satisfaction and makes a win win situation for the organization and consumers.

Which of the following is not a method of segmenting a market?

elements of business marketing and sales difference between marketing and sales marketing and sales department ideologies/concepts/views of marketing management

  1. Behavioural segmentation

  2. Psychograpic segmentation

  3. Benefits segmentation

  4. Customer segmentation

Show answer
Correct Option: D
Explanation:

Market segmentation refers to dividing a vast market or consumers. It is carried out to select the best suitable market for the product or service offered by a company. 

The most common forms of market segmentation are-behavioral segmentation which divides the market based on the consumer's behaviour, usage pattern and buying pattern.
  • Physchographic segmentation uses the people' lifestyle, activities and interests as a bases of segmentation.

Benefits segmentation refers to dividing the market based on the advantage or benefit the consumers perceive that they obtain from the product. 

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