Product mix - class-X
| Description: product mix | |
| Number of Questions: 17 | |
| Created by: Sanjiv Memon | |
| Tags: commercial applications marketing mix marketing commercial studies commerce business studies marketing management organisation of commerce and management marketing and sales marketing mix - 4 p's |
Projects which are mutually exclusive but different on scale of production or time of completion then the _____________.
Which of the following are factors of production?
The Elements of Marketing mix is described as.
The Marketing mix denotes.
Market segmentation enables the industrial market to.
Working capital is that___________________.
Product polices provide.
Which is not correct? The stages in new product development are.
The process of introducing higher quality products by a manufacturer, whose low quality products are famous, is termed as_______.
Product policy is concerned with.
Mark-up pricing is adopted by.
Match the following.
| $1$. Contactual | a) Find out buyers and sellers |
|---|---|
| $2$. Merchandising | b) Producing goods that will satisfy market requirements |
| $3$. Pricing | c) Process of attaching value to the product in monetary term |
| $4$. Propaganda | d) Sales promotion activities |
A product line strategy wherein a company adds a higher priced product to a line in order to attract a broader market which helps the sale of its existing lower priced products is called ________.
Availability and ______ of the product was considered to be the key to the success of a firm.
Packaging affects our buying decision.
Products can be classified in two categories.
______ can be defined as anything that can be offered to a market to satisfy a want or a need.