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Advertising - class-XII

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Advertising that stresses and persuades immediate buying of the product is known as ______.

  1. commercial advertising

  2. direct action advertising

  3. product advertising

  4. primary demand advertising


Correct Option: B

The psychological success of an advertisement depends on its ability to make the people _______.

  1. description and narration

  2. argumentation, selection and information

  3. look and like

  4. look, like, learn and buy


Correct Option: D

Any paid form of non-personal presentation of goods or ideas by an identified sponsor is?

  1. Personal selling

  2. Advertising

  3. Sales promotion

  4. Publicity


Correct Option: B

Objections against advertising.

  1. It is not productive

  2. It forces people to desire and buy things which, in fact, are not within their means

  3. It increases the cost of goods

  4. All the above


Correct Option: D

The advertisement-"Usha: today's best selling fans", is an example of _______.

  1. attention value

  2. suggestive value

  3. sentimental value

  4. educational value


Correct Option: B

Which is the example of memorizing value among the given options?

  1. Forhans- the paste created by dentist

  2. Relax- smoke a charminar

  3. Indian Co - Indian made

  4. Boost is the secret of my energy


Correct Option: D

When constructing the ad, it is important to consider how to best _________.

  1. attract attention to the advertisement

  2. get right candidate

  3. how will be the profit

  4. the candidate reach in profit


Correct Option: A
Explanation:

Advertisement is an audio visual marketing tool. Advertisement's main objective is to persuade the consumers to buy the company's product. There are many advertisements that are played on the radio and on the television, if the marketer wants his advertisement to stand out from the clutter, the advertisement has to be attractive so that people pay attention to the message that has to be communicated.      

False and misleading claims and vulgarity in advertisements do not match with _________.

  1. aggressive advertising

  2. ethics in advertising

  3. mass level of advertising

  4. sales promotion


Correct Option: B
Explanation:
Advertising is a part of promotional mix that uses audio or video or both form of marketing communication. The ethics in advertising underlines that truth and facts about the product has to be communicated to consumers.

Advertising lacks ______________.

  1. Reaching to a large number of people

  2. Impersonal communication

  3. Direct Feedback

  4. Covering market in short time


Correct Option: C
Explanation:

It is very difficult to judge the effectiveness of an advertising message as there is no accurate feedback regarding its impact.

Lack of feedback cannot be counted as a demerit of advertisements.

  1. True

  2. False


Correct Option: B
Explanation:

False, lack of feedback cannot be counted as a demerit of advertisements .

Advertising means any paid form of a non-personal presentation of ideas , goods and services by an identified sponsor . Advertising is done to reach masses and helps in promoting a good or service at large . Since it is a non-personal form of selling , instant feedback is not possible but the reach of advertising helps in getting the instant attention of the buyer.

__________ is not a part of advertising.

  1. Paintings

  2. T.V advertising

  3. Banners

  4. None of the above


Correct Option: D
Explanation:

All the above given options are a part of advertising .

Advertising is any paid form of non-personal representation and promotion of goods , services or ideas by an identified sponsor . It includes T.V advertising, banners, paintings.

Advertising adds to the sales promotion.

  1. True

  2. False


Correct Option: B
Explanation:

Sales promotion is a pull marketing technique. It is done by providing various offers and discounts to the customers. The company can also motivate dealers and distributors of the distribution channel by offering commission, gifts, etc. Advertising is the process informing and persuading consumers to buy the product offered by the company. 

Seeking customer's attention is one of the advantages of advertising.

  1. True

  2. False


Correct Option: A
Explanation:

True, seeking customer's attention is one of the advantages of advertising .

Advertising is a non-personal form of promotion of goods and services. Advertisements are attractive and made in such a way that it grasps the attention of the consumer instantly .Hence seeking customer's attention is one of the advantages of advertising .

Most of the money spent in measuring the effectiveness of advertising is spent on:

  1. Communication-response research

  2. Pre-testing the advertisements

  3. Post-testing the advertisements

  4. Sales-response research


Correct Option: B

For promoting sales, advertising endeavors may be made as per which of the following?
I. Competitive parity
II. Objective and task
III. Tied sales
IV. All-one-can-Afford

  1. I and II only

  2. II, III and IV only

  3. I, II and IV only

  4. III and IV only


Correct Option: C
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