Distinction between advertising and sales promotion - class-X
Description: distinction between advertising and sales promotion | |
Number of Questions: 16 | |
Created by: Vijay Puri | |
Tags: business studies organisation of commerce and management marketing management selling marketing - concepts and functions advertising and sales promotion advertising and brand promotion sales and selling process elements of business commercial applications marketing commercial studies commerce |
Which of the following is a selling expense?
What is Personal selling?
_____________ provides direct and immediate feedback.
Personal selling minimizes the wastage of time and efforts.
________ involves oral presentation of message in the form of conversation.
Customer gets ________ through personal selling.
Direct feedback is one of the demerits of personal selling.
Personal selling is more expensive than advertising.
Out of the following selling tactics and practices are not indicative of an unconscionable transaction?
Social media marketing is a form of personal selling.
Personal selling is time consuming.
Which of the following is not a merit of personal selling?
Personal selling can give a personal touch to the selling process.
Face to face conversation is one of the most important features of personal selling.
Selling is a narrow concept as compared to marketing.
Match the items in List-I with those in List-II:
List - I | List - II |
---|---|
(a) Post purchase behaviour | (i) AIDA |
(b) Personal selling | (ii) ACMEE |
(c) Everitt M. Rogers | (iii) Diffusion of Innovation |
(d) Salesperson training | (iv) Cognitive dissonance |
Indicate the correct matching.