Definition and merits of brand and branding - class-XII
Description: definition and merits of brand and branding | |
Number of Questions: 15 | |
Created by: Amish Majumdar | |
Tags: marketing mix advertising and brand promotion organisation of commerce and management marketing management business studies commerce marketing commercial applications |
A child of advertisement is?
Match the items of List-I with the items of the List-II:
List-II(Company Name) | List-II(Brand) |
---|---|
(a) HUL | (i) Cerelac |
(b) ITC | (ii) Eclares |
(c) Nestle | (iii) Vivel |
(d) Cadbury | (iv) Sunsilk |
Which of the following is a brand name?
Branding is not related to marketing.
Brand's power lies in dominance.
______ is creating a brand identity for a consumer.
The part of a brand which can be recognized but not utter able is called _______.
Marketer has to decide whether the product will be sold under brand name or ______ name.
Brand helps the seller to _______ between its product and competitor's products.
Product is something made in a factory; a ________ is something bought by the customer.
A ______ is a sign, symbol, term, design or a combination of them, used to identify the product.
Branding does not help the customers to identify the product.
Which of the following is not an advantage of branding to marketer?
Branding does not enable differential pricing.
The process of identifying and differentiating an organisation's products, processes on services from another organisation by giving it a name, phrase or other mark is called __________.