Question 1

What is/are Short Term Credit Source(s)?

Loan and Advance (upto one year)
Bank Credit
Short Term Loan
All of the above
None of these

Answer

Correct Option: D

Question 2

Which is the type of Customers?

Consumer customer
Industrial customer
Reseller customer
International customer
All of these

Answer

Correct Option: E

Question 3

Which is factor of organisation's Policy?

Accounting Policy
Production and Purchasing Policy
Research and Development
All of these

Answer

Correct Option: D

Question 4

Which is the type of customer of bank?

Consumer customer
Industrial customer
Reseller customer
A and B are both
All of these

Answer

Correct Option: D

Question 5

Which is/are the main internal factor(s) of a banking environment?

Staff
Present and potential customer
Market
All of the above
None of these

Answer

Correct Option: A

Question 6

Which is/are the internal factor(s) of marketing environment?

Target of organisation
Concept of firm
Resources of the organisation
Production method
All of the above

Answer

Correct Option: E

Question 7

Which is/are the controllable factor(s) of marketing environment?

Aim of marketing department
Policy of the firm
Organisational structure
Marketing policy
All of the above

Answer

Correct Option: E

Question 8

External marketing factor of a bank is

consumer of the bank
property of the bank
assets of the bank
loan of the bank
None of these

Answer

Correct Option: A

Question 9

Marketing intermediaries are____

Retailer or Wholesaler
Personal Selling
Advertisement
Government
All of these

Answer

Correct Option: A

Question 10

The suppliers can be selected by____

Regularity in goods supply
Quality of goods
Price of supply
All of these
None of these

Answer

Correct Option: D

Question 11

Market demand is affected by

nature of demand
size of demand
changes in demand
All of the above
None of these

Answer

Correct Option: D

Question 12

Which is marketing intermediaries of a bank?

Direct Sales Agetent
ATM
Credit Card
Debit Card
None of these

Answer

Correct Option: A

Question 13

Macro and micro environments of marketing involve

suppliers
rules and policies of government
customers
public
All of the above

Answer

Correct Option: E

Question 14

Public includes____

Financial Public
Media Public
Government Public
General Public
All of these

Answer

Correct Option: E

Question 15

Civil action Publics are____

Minority Union
Consumer Protection Association
Social Association
All of these
None of these

Answer

Correct Option: D

Question 16

Which is the part of Media Public?

Shareholders or Debentureholders
Radio
Food Inspector
Managers
Customer

Answer

Correct Option: B

Question 17

Bank is a____

Financial Publics
Government Publics
General Publics
Internal Publics
All of these

Answer

Correct Option: A

Question 18

Government policies are

purchasing policies of the government
subsidy Policies
production and distribution policies of public sector
policies relating to marketing of a public sector
All of the above

Answer

Correct Option: E

Question 19

Which is the Internal Public of a bank?

Staff of the bank
Managers of a bank
Directors of the bank
All of these
None of these

Answer

Correct Option: D

Question 20

Which is part of Government Publics?

Income Tax and Sales Tax Officer
Customer
Society
Bank
All of these

Answer

Correct Option: A

Question 21

Match the following:


List – I (Type of Customer)	List – II (Functions)
1. Consumer customer	(a) Domestic customer
2. Industrial customer	(b) Company
3. Reseller customer	(c) Retailer Manufacturing
4. International customer	(d) Import
	(e) Competitor

1 - (a), 2 - (b), 3 - (c), 4 - (d)
1 - (c), 2 - (d), 3 - (b), 4 - (a)
1 - (c), 2 - (a), 3 - (b), 4 - (d)
1 - (a), 2 - (d), 3 - (c), 4 - (b)
1 - (d), 2 - (a), 3 - (b), 4 - (c)

Answer

Correct Option: A

Question 22

Maching the following:

List–I (Factor of Marketing Environment) List–II (Elements)

1. Marketing Intermediaries (a) Distribution

2. Suppliers (b) Credit condition

3. Government Rules (c) Competition Protection Rules

4. Public (d) Shareholders

(e) Consumer

1 - (a) 2 - (b) 3 - (c) 4 - (d)
1 - (e) 2 - (b) 3 - (a) 4 - (d)
1 - (c) 2 - (a) 3 - (b) 4 - (d)
1 - (a) 2 - (d) 3 - (c) 4 - (b)
1 - (b) 2 - (a) 3 - (d) 4 - (e)

Answer

Correct Option: A

Question 23

Match the following:


List–I (Types of Public)	List–II (Example)
1. Financial Public	(a) Debenture holder
2. Media Public	(b) TV
3. Government Public	(c) Income Tax Officer
4. Local Public	(d) Panchayat
	(e) Staff

1 - (a) 2 - (b) 3 - (c) 4 - (d)
1 - (b) 2 - (d) 3 - (a) 4 - (c)
1 - (c) 2 - (a) 3 - (b) 4 - (d)
1 - (a) 2 - (d) 3 - (b) 4 - (c)
1 - (e) 2 - (a) 3 - (b) 4 - (d)

Answer

Correct Option: A

Question 24

Match the following:


List – I (Type of Bank’s Customer)	List – II (Example)
1. Consumer	(a) The person who takes educational loan from a bank
2. Industrial Customer	(b) The person or firm who takes loan for production
3. Reseller Customer	(c) The person who borrowed the fund from the bank for re-financing
4. International Customer	(d) The person who lives in USA and purchase the product of a bank
	(e) The person who is appointed as manager in the bank

1 - (a), 2 - (b), 3 - (c), 4 - (d)
1 - (b), 2 - (d), 3 - (c), 4 - (a)
1 - (c), 2 - (a), 3 - (b), 4 - (d)
1 - (a), 2 - (c), 3 - (b), 4 - (d)
1 - (e), 2 - (a), 3 - (b), 4 - (d)

Answer

Correct Option: A

Question 25

Match the following:


List–I (Type of Bank’s Public)	List–II (Example)
1. Civil action Publics	(a) Consumer Forum
2. Government Public	(b) Service Tax Officer
3. Media Public	(c) News Paper
4. Financial Public	(d) Investor
	(e) Staff

1 - (a) 2 - (b) 3 - (d) 4 - (c)
1 - (a) 2 - (b) 3 - (c) 4 - (d)
1 - (c) 2 - (a) 3 - (b) 4 - (e)
1 - (d) 2 - (b) 3 - (a) 4 - (c)
1 - (b) 2 - (d) 3 - (a) 4 - (c)

Answer

Correct Option: B

Description: Marketing GK
Number of Questions: 25
Created by: Preeti Dasgupta
Tags: General Knowledge Retail Management MBA Commerce Bank BBA BBS BCA Banking Awareness


List–I (Factor of Marketing Environment)	List–II (Elements)
1. Marketing Intermediaries	(a) Distribution
2. Suppliers	(b) Credit condition
3. Government Rules	(c) Competition Protection Rules
4. Public	(d) Shareholders
	(e) Consumer

Marketing GK

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