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Marketing GK

Description: Marketing GK
Number of Questions: 25
Created by:
Tags: General Knowledge Retail Management MBA Commerce Bank BBA BBS BCA Banking Awareness Business GK Letter C Bank PO/SO/Clerical Letter A Letter B
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In the product introduction stage

  1. advertisement is required

  2. sales promotion is required

  3. R & D is required

  4. both 1 and 2

  5. none of these

Show answer
Correct Option: D

Which Product is at the maturity Stage?

  1. Wagon-R (Maruti Car)

  2. Samsung Flat T.V.

  3. Mobile

  4. All of these

Show answer
Correct Option: D

In Maturity Stage Product will be�

  1. Product Innovation by Research and development

  2. Change in Product Mix

  3. Net mode of utility

  4. New Consumer

  5. All of these

Show answer
Correct Option: E

Micro Finance is an/a …………… of banking Services.

  1. Introduction Stage

  2. Stauration Stage

  3. Decline Stage or Research Stage

  4. All of these

Show answer
Correct Option: A

………… is first stage of Banking Service.

  1. Product development stage and Decline stage

  2. Growth Stage

  3. Maturity Stage

  4. Introduction Stage

Show answer
Correct Option: D

Micro Finance is related to�

  1. High Class income Person

  2. Poor Person

  3. Industry

  4. Railway

  5. All of these

Show answer
Correct Option: B

The Importance of Product life cycle includes�

  1. Facilitates Sales Forecasting

  2. Help in Product Control

  3. Help in Promotional decision

  4. All of these

  5. None of these

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Correct Option: D

The Promotional decision involves�

  1. Advertisement and Sales Promotion

  2. Publicity

  3. Public relations

  4. All of these

  5. None of these

Show answer
Correct Option: D

Which Factor Influences the Product life cycle�

  1. Speed of technological change and development

  2. Competition

  3. Goodwill

  4. All of these

  5. None of these

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Correct Option: D

Legal Protection includes�

  1. Patent of Product

  2. Planning and Product Style

  3. Wage

  4. Salary

  5. None of these

Show answer
Correct Option: A

Match the following—

List-I (Stage of PLC)

  1. Introduction Stage

  2. Growth Stage

  3. Maturity Stage

  4. Saturation Stage

List-II (Bank's Marketing Strategies)

(a) Advertisement

(b) New Model of Product (Demate A/c)

(c) R & D

(d) Cost Management

(e) Disposal

  1. 1 (a) 2 (c) 3 (b) 4 (d)

  2. 1 (b) 2 (d) 3 (c) 4 (a)

  3. 1 (a) 2 (b) 3 (c) 4 (d)

  4. 1 (a) 2 (e) 3 (b) 4 (d)

Show answer
Correct Option: C

Product Control involve�

  1. Quality Control of the Product

  2. Price Control

  3. Supply Control

  4. Introduction of New Product

  5. All of these

Show answer
Correct Option: E

The Factors of PLC includes�

  1. Product Regulatory System

  2. Risk

  3. Competiton level

  4. Legal Protection

  5. All of these

Show answer
Correct Option: E

Product planning

  1. is concerned with marketing

  2. is a sales system

  3. embraces all activities which enable producers and middlemen to determine what should constitute a company’s line of products

  4. All of the above

Show answer
Correct Option: C

Match the following—

List-I (Stage of PLC)

  1. Introduction Stage

  2. Growth Stage

  3. Maturity Stage

  4. Saturation Stage

List-II (Bank's Product)

(a) Insurance Policy

(b) ATM Card

(c) Debit or Credit Card

(d) Counter Payment and Deposits

(e) Golden Card

  1. 1 (a) 2 (c) 3 (b) 4 (d)

  2. 1 (d) 2 (c) 3 (b) 4 (a)

  3. 1 (a) 2 (b) 3 (c) 4 (d)

  4. 1 (c) 2 (d) 3 (b) 4 (a)

Show answer
Correct Option: C

Product Planning means�

  1. The act of making out and Supervising the Search, Screening, development and Commercialisation of new Products, the modification of existing lines and the discontinuance of marginal or unprofitable items

  2. Innovation of Company

  3. Pricing

  4. Selling

  5. Marketing

Show answer
Correct Option: A

Nature of Product Planning includes�

  1. Planning of Product

  2. Primary work of Marketing

  3. Research and development

  4. All of these

  5. None of these

Show answer
Correct Option: D

Product Planning includes�

  1. Research and development of Production

  2. Test Marketing

  3. Product Control

  4. All of these

  5. None of these

Show answer
Correct Option: D

What is the target of Product Planning?

  1. Profit Maximization

  2. Production Cost Minimization

  3. Customer Satisfaction and Welfare

  4. All of these

  5. None of these

Show answer
Correct Option: C

Marketing based research and development includes�

  1. Need and wants of the customer

  2. Like

  3. Quality of Product

  4. All of these

  5. None of these

Show answer
Correct Option: D

_________ is the starting point for the entire marketing programme in a firm.

  1. Marketing

  2. Selling technique and quality of product

  3. Product planning

  4. Pricing

Show answer
Correct Option: C

Which is/are Product attributes?

  1. Product quality and colours

  2. Product design

  3. Product Size

  4. Product Trademark

  5. All of these

Show answer
Correct Option: E

Research involves�

  1. Product Research

  2. Consumer motivation Research

  3. Consumer Research

  4. All of these

  5. None of these

Show answer
Correct Option: D

Product attributes includes�

  1. Guarantees and Warranties

  2. Production

  3. Sales

  4. Goodwill of Company

  5. All of these

Show answer
Correct Option: A

Which is/are 'not' product attribute(s)?

  1. Brand and labelling

  2. Packaging (Wrapper or Container)

  3. Colour

  4. Design

  5. All of these

Show answer
Correct Option: E
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