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Marketing GK

Description: Marketing GK
Number of Questions: 25
Created by:
Tags: Marketing GK General Knowledge Retail Management MBA Banking Awareness
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Which is the nature of Marketing Mix?

  1. Integrated marketing strategy

  2. Mix of Mixes

  3. Helpful in marketing

  4. All of these

  5. None of these

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Correct Option: A

Uncontrollable Factor of marketing mix is/ are

  1. Consumer behaviour

  2. Competition

  3. Market System

  4. All of these

  5. None of these

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Correct Option: D

Competition involves

  1. Quality of Product or Service

  2. Price level

  3. Marketing Policy

  4. All of these

  5. None of these

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Correct Option: D

Consumer behaviour includes

  1. Need and requirement of consumer

  2. Marketing System

  3. Place

  4. Tax policy

  5. All of these

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Correct Option: A

Government Policy includes

  1. Price Policy

  2. Trade and Marketing Policy

  3. Packing Policy

  4. Industrial Policy

  5. All of these

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Correct Option: D

Which is correct about the marketing Mix?

  1. It is the function of Marketing Manager

  2. Regular Process

  3. Mix of Organisational Policies

  4. All of these

  5. None of these

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Correct Option: D

Which is/are Controllable factor of Marketing Mix?

  1. Product related factor

  2. Wages policy of worker

  3. Job

  4. Fixed Budget

  5. All of these

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Correct Option: A

Which is Physical Features of Product?

  1. Colour of Product

  2. Taste of Product

  3. Packaging of Product

  4. Size of Product

  5. All of these

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Correct Option: E

Which is the assumption of Marketing Mix?

  1. Affected by environment

  2. Substitution of factors

  3. Coordination

  4. Marketing Budget

  5. All of these

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Correct Option: E

Who said that marketing mix is a Pack of four sets of 'P'?

  1. Mc Carthy

  2. Stanton, Hills and Philip Kotler

  3. Rath

  4. Govoni

  5. Drucker

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Correct Option: A

Identify the intangible feature(s) of a product.

  1. Goodwill of product

  2. Performance of product

  3. After sale service of a product

  4. All of these

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Correct Option: D

Which is Product line of a bank?

  1. Credit Card or Debit Card

  2. ATM

  3. International Debit Card

  4. Golden Debit Card

  5. All of these

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Correct Option: E

Which is Factors of Pricing?

  1. Cash discount and allowances

  2. Period of Credit

  3. Condition of Period

  4. All of these

  5. None of these

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Correct Option: D

Which is Factors of Price of a Product or Service?

  1. Aim of Pricing

  2. Demand of Product or Service

  3. Level of Competition

  4. Profitability

  5. All of these

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Correct Option: E

Price mix of a Product involves

  1. Re-Sale Price

  2. Sales Management and Planning

  3. Advertisement

  4. Packaging

  5. Quality

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Correct Option: A

Which is a Part of Price mix?

  1. Hire Purchase System

  2. Instalment System

  3. Profit Rate

  4. Price Policies

  5. All of these

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Correct Option: E

Which is the First 'P' of Marketing?

  1. Planning relating to maximum sales

  2. Product

  3. Price

  4. Place

  5. Promotion

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Correct Option: B

Which is the Five Factor of Marketing Mix as per 'Niel Border'?

  1. Product Planning, Distribution, Promotion, Place and Price

  2. Product Planning, Distribution, Promotion, Servicing and Marketing Research

  3. Price, Brand, Size, Discount and Rebate

  4. Storage, Order, Discount, Planning, Product

  5. All of these

Show answer
Correct Option: B

Distribution mix is known as

  1. Product mix

  2. Material Planning and Methods

  3. Place mix

  4. Price mix

  5. Promotion mix

Show answer
Correct Option: C

Retailer is a Part of

  1. Product mix

  2. Price mix and Rebate planning

  3. Place mix

  4. Promotional mix

  5. All of these

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Correct Option: C

DSA of a Bank is a Part of

  1. Product mix and product planning

  2. Distribution mix

  3. Price mix

  4. Promotion mix

  5. All of these

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Correct Option: B

Product mix is/are

  1. Brand name

  2. Product Quality or design

  3. Style

  4. Packaging

  5. All of these

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Correct Option: E

Match the following List-I (Uncontrollable Factors of Marketing Mix) List-II (Elements)

  1. Government Policy (a) Price Policy
  2. Market System (b) Storage
  3. Competition (c) Price Level
  4. Consumer behaviour (d) Want (e) Mix

  1. 1 (a) 2 (b) 3 (c) 4 (d)

  2. 1 (a) 2 (d) 3 (b) 4 (c)

  3. 1 (c) 2 (a) 3 (b) 4 (d)

  4. 1 (c) 2 (b) 3 (d) 4 (a)

  5. 1 (b) 2 (d) 3 (a) 4 (c)

Show answer
Correct Option: A

Match the following
List-I (Marketing Mix) List-II (Elements)

  1. Product Mix (a) Warrantee
  2. Price Mix (b) Credit Facility
  3. Place Mix (c) Storage
  4. Promotion Mix (d) Sales Promotion (e) Methods Codes:

  1. 1 (a) 2 (c) 3 (b) 4 (d)

  2. 1 (b) 2 (d) 3 (a) 4 (c)

  3. 1 (a) 2 (b) 3 (c) 4 (d)

  4. 1 (a) 2 (d) 3 (b) 4 (c)

  5. 1 (b) 2 (d) 3 (a) 4 (c)

Show answer
Correct Option: C

Match the following List-I (Marketing Mix) List-II (Elements)

  1. Product Mix (a) Style
  2. Price Mix (b) List of Price
  3. Place Mix (c) Inventory Level
  4. Promotion Mix (d) Personal Selling (e) Consumer Codes:

  1. 1 (a) 2 (b) 3 (c) 4 (d)

  2. 1 (b) 2 (d) 3 (a) 4 (b)

  3. 1 (c) 2 (a) 3 (b) 4 (d)

  4. 1 (a) 2 (d) 3 (b) 4 (c)

  5. 1 (e) 2 (a) 3 (b) 4 (d)

Show answer
Correct Option: A
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