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Marketing GK

Description: Marketing GK
Number of Questions: 25
Created by:
Tags: Marketing GK General Knowledge Retail Management MBA Banking Awareness
Attempted 0/24 Correct 0 Score 0

Marketing includes activities involved in the flow of goods and services from Production to�

  1. Marketing

  2. Godown and Transportation System

  3. Consumption

  4. Power

  5. All of these


Correct Option: C

Old concept of marketing includes�

  1. Products/Services

  2. Sales and Sales Promotion

  3. Profit by sales

  4. All of these

  5. None of these


Correct Option: D

_______ consists of those efforts which effect transfers in the ownership of goods and services and which provide for Physical distribution.

  1. Accounting

  2. Marketing

  3. Financing

  4. Cost accounting and Cost planning

  5. Size


Correct Option: B

Sales Promotion is a tool of�

  1. Old concept of marketing

  2. New concept of marketing

  3. Accounting

  4. Cost

  5. Budget


Correct Option: B

Profit by customer satisfaction is a tool of�

  1. New concept of marketing

  2. Old concept of marketing

  3. Finance

  4. Production

  5. Price


Correct Option: A

Which factor is responsible for development of marketing?

  1. Barter System

  2. Production-orientation

  3. Sales-orientation

  4. Marketing-orientation

  5. All of these


Correct Option: E

Promotion mix includes�

  1. Direct marketing

  2. Sales Team

  3. Public Relation or Publicity

  4. Advertisement

  5. All of these


Correct Option: E

Which is a Part of Place mix of a bank?

  1. Loan Distribution area of a bank

  2. Transportation

  3. Order Processing

  4. All of these

  5. None of these


Correct Option: D

Which is a part of Promotion mix?

  1. Advertisement

  2. Personal Selling

  3. Packaging

  4. Quality or Standardisation of a Product

  5. A and B are both


Correct Option: E

Marketing's Concept of Four P's expressed—

  1. Seller's view

  2. Buyer's or customer's view

  3. Product's view

  4. All of these


Correct Option: A

Physical distribution of a product involves�

  1. Packaging

  2. Transportation of a product

  3. Storage

  4. All of these

  5. None of these


Correct Option: D

Four C's of marketing expresses—

  1. Market's view

  2. Seller's view

  3. Buyer's or customer's view

  4. Product's view


Correct Option: C

Who is the father of Four C's of marketing?

  1. Philip Kotler

  2. Stanton, Armstrong and Clark

  3. Rath

  4. Robert Lauterborn


Correct Option: D

Marketing mix can be changed due to�

  1. Economic Policies of respective Countries government

  2. Law and Regulation of Government

  3. Climate

  4. All of these

  5. None of these


Correct Option: D

Which is a Private Bank?

  1. HDFC Bank

  2. State Bank of India

  3. Union Bank of India

  4. UCO Bank

  5. All of these


Correct Option: A

Which is/are activities of Promotional mix?

  1. Direct Sales

  2. Tele-marketing

  3. Internet Marketing

  4. All of these

  5. None of these


Correct Option: D

Which bank is an agent bank of RBI?

  1. ICICI Bank

  2. State Bank of India

  3. Bank of Baroda

  4. PNB

  5. All of these


Correct Option: B

Which of the following is/are a product of a bank?

  1. Fixed term deposits

  2. Bank’s building

  3. Bank staff

  4. Bank’s furniture


Correct Option: A

Match the following— List-I (Four P's of Marketing)

  1. Product
  2. Place
  3. Price
  4. Promotion List-II (Elements) (a) Brand (b) Storage and Transportation (c) Price List (d) Publicity (e) Physical
  1. 1 (a) 2 (b) 3 (c) 4 (d)

  2. 1 (b) 2 (d) 3 (a) 4 (c)

  3. 1 (c) 2 (a) 3 (b) 4 (d)

  4. 1 (c) 2 (d) 3 (b) 4 (a)


Correct Option: A

New concept of marketing includes�

  1. Needs and Requirements of customer

  2. Product

  3. Sales

  4. Profit

  5. Cost


Correct Option: A

Social marketing�

  1. Is marketing of social assets

  2. Is a Social Product

  3. Is the design, implementation and Control of programmes seeking increase the acceptability of a social idea or practice in a target

  4. Is tool of social transaction

  5. All of these


Correct Option: C

In sale�

  1. Goods are delivered to the buyer from the seller

  2. Production

  3. Goods are sold

  4. All of these

  5. None of these


Correct Option: A

Distribution mix involves�

  1. Wholesaler

  2. Retailer

  3. Agent or Personal Agent of a Producer

  4. All of these

  5. None of these


Correct Option: D

Match the following— List-I (Factors of Marketing)

  1. Consumer Satisfaction
  2. Profit earning
  3. Consumer welfare
  4. Social Responsibility List-II (Elements) (a) Fare Price (b) Profit with Customer Satisfaction (c) Better Product Quality (d) Pollution Control (e) Brand
  1. 1 (a) 2 (c) 3 (b) 4 (d)

  2. 1 (a) 2 (b) 3 (c) 4 (d)

  3. 1 (c) 2 (a) 3 (b) 4 (d)

  4. 1 (c) 2 (a) 3 (d) 4 (b)


Correct Option: B
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