Marketing Management Test 1
Description: Marketing Management belongs to Business Studies Course of all University i.e. MBA, BBA, PGDBM | |
Number of Questions: 25 | |
Created by: Naresh Verma | |
Tags: Marketing Management MBA BBA PGDBM Marketing Fundamentals |
Who defines marketing as 'satisfying needs and wants through an exchange process'?
Which one is not the core concept of marketing?
The Cotton and Textiles Market in Mumbai is an example of .......... type of market.
Who is called as the Father of Marketing Management?
There is imbalance between number of buyers and sellers in ....... type of market.
Which type of market classify on the basis of nature of competition?
Who termed the product concept as “Marketing Myopia”?
Few sellers dominate the market in ........ type of imperfect market.
What stand for 'W' in SWOT analysis?
Which component of SWOT analysis consists of “Unorganized Market”?
Which marketing concept belongs to “Aggressive Promotion”?
Big Bazaar uses EDLP for consumers to provide products at the lowest price. What is the acronym of EDLP?
Which marketing concept is based on “Ethical Marketing practices”?
Which 'P' of additional 3Ps of marketing mix belongs to 'Total Quality Management'?
Which kind of pricing is used during happy hours?
Which one is not a part of marketing mix's 4Ps?
Which one is not the step of marketing control?
Which part of marketing control is used as a strategic control tool?
Which one is not a characteristic of marketing audit?
Which one is an example of 'S' in PEST analysis?
Who defined marketing audit as “It is comprehensive, systematic, independent and periodic examination of a company's environment, objectives, strategies and activities to determine problem areas and opportunities and to recommend a plan of action to improve the company's marketing performance.”?
Which one of the following is the factor of political and legal environment in PEST analysis?
Which kind of micro environment force of the organization includes PETA (ethical treatment of animals)?
Which one is the example of social and cultural environment of PEST analysis?
Match the followings factors about PEST analysis:
Factors: PEST analysis:
- Monetary Policy a. P
- Entry Barriers b. E
- Spending Power c. S
- Gender d. T