UGC Paper 2 for MBA (Marketing Elective)
Description: UGC Paper 2 Test Paper | |
Number of Questions: 25 | |
Created by: Rachana Sahu | |
Tags: UGC Marketing Paper NET CBSE (UGC) NET Marketing Management |
Which of the following is defined as ''Mature, satisfied and reflective people who are motivated by ideals and values''?
Which of the following is defined as “Trendy, fun loving people who are resource constrained”?
Airline industry is an example of which of the following industries?
Users of a brand are divided into four groups according to their strength of commitment. Which of the following groups is defined as”Consumers who are uncommitted to the brand and can switch”?
Oil industry is an example of which of the following industries?
Sony exemplifies which of the marketing criteria?
Heublin's brand Smirnoff was attacked by a low priced competitor Wolfschmidt. In reply Heublein actually raised the price and put the increased revenue into advertising. Which type of defence strategy is this?
''Market broadening'' and ''Market diversification'' are and example of which type of defence strategies?
Nescafe' sets an example of which type of defence strategy?
''Monacco biscuits'' is an example of which of the following behavioural segmentations?
Which of the following is not a requirement for effective positioning?
The supplier's bargaining power is high in which case?
Which of the following does Mach 3, Sensor, Trac 3, Atra etc. represent?
When is product mix expansion achieved?
What is the process of modifying products so that those that have been sold become out of usage before they need replacement called?
When is line extension achieved?
Which of the following do personal care products and packaged food products represent?
What is meant by trading down?
Restaurants and beauty shops are an example of which of the following?
Which of the following defines bargaining power of Walmart as a buyer?
Beer and cigarette industries are an example of which of the following?
Technological leapfrogging as followed by Nintendo, Sega/Genesis and the Sony's playstation is an example of which types of attack strategy?
Which type of strategy does Baskin Robins follow?
Which one of these duplicates the leader's product and sells it in the black market or through disreputable dealers?
Which type of differentiation does “Lakme” display when it carries out stocking of skin care products in small neighborhood shops, storage of personal products in central market places and runs exclusive beauty saloons?