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Retail Marketing

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_____ is a pricing strategy that stresses continuity of retail prices at a level somewhere between the regular non-sale price and the deep-discount sale price of the retailer's competitors.

  1. Everyday low pricing

  2. Leader pricing

  3. Mixed use development

  4. Horizontal price fixing

  5. None of these


Correct Option: A
Explanation:

It is the right answer.

The percentage of an order that is shipped by a vendor is known as

  1. additional mark up percentage

  2. initial mark up

  3. fill rate

  4. stock lift

  5. None of these


Correct Option: C
Explanation:

It is the right answer.

Which of the following terms is used for a retail location that is not connected to other retailers?

  1. Free standing fixture

  2. Free form layout

  3. Strip centre

  4. End cap

  5. None of these


Correct Option: E
Explanation:

The right answer is 'free standing site'. 

_______ is an island type of self-service counter with tiers of shelves, bins or pegs.

  1. Gondola

  2. Kiosk

  3. Polygon

  4. Rounder

  5. None of these


Correct Option: A
Explanation:

It is the right answer.

A system in which a retailer transmits data and graphics over cable or telephone lines to a consumer's TV or computer terminal is known as

  1. electronic retailing

  2. interactive electronic retailing

  3. electronic data interchange

  4. network direct selling

  5. None of these


Correct Option: B
Explanation:

It is the right answer.

____ is the racking system in which the shelving supports are connected to vertical supports at the rear of the rack.

  1. Carousel

  2. Automated storage and retrieval system

  3. Cantilever rack

  4. Rack jobber

  5. None of these


Correct Option: C
Explanation:

It is the right answer.

______ is a trade area analysis model used to determine the probability that a customer residing in a particular area will shop at a particular store or shopping centre.

  1. Market basket analysis

  2. Central place theory

  3. Decile analysis

  4. Cherry picking

  5. None of these


Correct Option: E
Explanation:

The right answer is 'Huff's model'.

Which of the following is a method of presenting merchandise based on a specific idea or image of the store?

  1. Frontal presentation

  2. Keystone method

  3. Tonnage merchandising

  4. Vertical merchandising

  5. None of these


Correct Option: E
Explanation:

The right answer is 'idea-oriented presentation'.

Which of the following is/are the method(s) for loading trailers where you alter the direction of every other pallet?

  1. Pin wheeling

  2. Piece picking

  3. Side shift

  4. Slap-and-ship

  5. All of the above


Correct Option: A
Explanation:

It is the right answer.

____ is a provision of a lease that can be used with either a percentage or a straight lease.

  1. Percentage variation method

  2. Maintenance-increase-recoupment lease

  3. Percentage lease with specified maximum

  4. Percentage lease with specified minimum

  5. None of these


Correct Option: B
Explanation:

It is the right answer.

Honeycombing refers to

  1. adjustable support bars inside trailers to prevent movement of load

  2. the process of disabling and identifying equipment and energy sources during maintenance or service to prevent injury of personnel from an unexpected start up or power up

  3. an order method that is driven by forecast periods and order quantities match demand in each specific period

  4. the unused pallet positions in high density storage that result when the number of unit loads for an item does not completely fill the storage lane

  5. None of these


Correct Option: D
Explanation:

It is the right answer.

Which of the following is a type of purchase order that commits to purchase a specific quantity over a specific period of time, but does not necessarily provide specific dates for shipments?

  1. Blanket order

  2. Back order

  3. Back haul

  4. Back flush

  5. None of these


Correct Option: A
Explanation:

It is the right answer.

_____ refers to a recieved carton that contains more than one warehouse pack or shipping unit inside it.

  1. Warehouse club

  2. Master carton

  3. Vendor pack

  4. Master pack

  5. None of these


Correct Option: D
Explanation:

It is the right answer.

Which of the following is the practice of selling merchandise at a rate that is double its wholesale price?

  1. Keystone pricing

  2. Prestige pricing

  3. Tribetailing

  4. Loss prevention

  5. None of these


Correct Option: A
Explanation:

It is the right answer.

_________ is a pricing ticket attached with a piece of string.

  1. Hole pin ticket

  2. Pin ticket

  3. Ring seal ticket

  4. Button ticket

  5. None of these


Correct Option: E
Explanation:

The correct answer is 'string ticket'.

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