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Marketing Wheel

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Number of Questions: 15
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Tags: Marketing Management
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The _________ strategy in supply chain management refers to the characteristics of high importance of individual goals and transactional nature of relationship maintenance.

  1. withdrawing by avoidance

  2. forcing by domination

  3. compromising by sacrificing

  4. integrating by negotiation

  5. None of these


Correct Option: B
Explanation:

Yes, it is the right answer.

Which of the following denotes the decline of middle of the market of retailing due to the popularity of both mass merchandising and niche retailing?

  1. Cross-merchandising

  2. Bifurcated retailing

  3. Downsizing

  4. Retail balance

  5. None of these


Correct Option: B
Explanation:

Yes, it is correct.

The illegal practice in which a retailer lures a customer by advertising goods and services at exceptionally low prices and then, tries to convince the person to buy a better, more expensive substitute that is available is known as

  1. dual marketing

  2. special log

  3. bait-and-switch advertising

  4. micro merchandising

  5. None of these


Correct Option: C
Explanation:

Yes, it is correct.

The inexpensive display in which the merchandise is left in the original cartons is known as

  1. chargeback

  2. cut case

  3. dead areas

  4. curving traffic flow

  5. None of these


Correct Option: B
Explanation:

Yes, it is correct.

_______ measures a retail price rise as a percentage of the original price.

  1. Addition to retail percentage

  2. Additional markup

  3. Additional markup percentage

  4. Asset turnover

  5. None of these


Correct Option: A
Explanation:

Yes, it is correct.

In which of the following strategies does a retailer adjust its shelf space allocation to respond to customers and other differences among local markets?

  1. Micro marketing

  2. Micro merchandising

  3. Scrambled merchandising

  4. Staple merchandising

  5. All of the above


Correct Option: B
Explanation:

Yes, it is correct.

_____ occurs due to low capital requirements and no correlatively simple licensing provision.

  1. Ease of entry

  2. Flexible pricing

  3. Variable markup policy

  4. Price lining

  5. None of these


Correct Option: A
Explanation:

Yes, it is right.

________________ delineates trading areas on the basis of product assortment carried at various shopping locations, travel time from the shopper's home to determine locations and the sensitivity of the kind of shopping to travel time.

  1. Huff's law of shoppers attraction

  2. Battle of brands

  3. Merchandising philosophy

  4. Category management

  5. None of these


Correct Option: A
Explanation:

Yes, it is right.

Which of the following divides all retail activities into four functional areas, i.e. merchandising, publicity, store management, and accounts and control?

  1. Mazur plan

  2. Quick response inventory planning

  3. Model stock plan

  4. Functional product groupings

  5. None of these


Correct Option: A
Explanation:

Yes, it is correct.

_________ is/are computerised site selection tool(s) based on the premise that people are drawn to stores that are closer and more attractive than their competitors.

  1. Model stock approach

  2. Gravity model

  3. Strategic profit model

  4. Reilly's law of retail gravitation

  5. Both (1) and (3)


Correct Option: B
Explanation:

Yes, it is correct.

Which of the following terms is used for an outlet that does not create its own traffic and no real trading area of its own?

  1. Isolated store

  2. Parasite store

  3. Dead areas

  4. String

  5. None of these


Correct Option: B
Explanation:

Yes, it is right.

Which of the following displays house(s) piles of sales clothing, marked-down books or other products?

  1. Ensemble display

  2. Dump bin

  3. Rack display

  4. Straight traffic flow

  5. All of the above


Correct Option: B
Explanation:

Yes, it is correct.

Balanced tenancy occurs when

  1. manufacturers or wholesalers and their retailers, or two or more retailers share the cost of retail advertising

  2. manufacturers or wholesalers seek to control the retail prices of their goods and services

  3. stores in a planned shopping center complement each other as to the quality and variety of their product offerings

  4. a retailer acts in society's best interest as well as its own and tries to balance the corporate citizenship with fair profits

  5. None of these


Correct Option: C
Explanation:

Yes, it is right.

__________ is an appeal to consumers to buy products and spend the amount of time he or she is willing to spend in shopping.

  1. Open-to-buy

  2. Massed promotion effort

  3. Distributed promotion effort

  4. Purchase motivation product groupings

  5. None of these


Correct Option: D
Explanation:

Yes, it is right.

Which of the following is an agreement among manufactures, wholesalers or retailers to set certain prices?

  1. Limited decision making

  2. One-price policy

  3. Horizontal price fixing

  4. Price lining

  5. None of these


Correct Option: C
Explanation:

Yes, it is correct.

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