Marketing Wheel
Description: Interesting..Go for it... | |
Number of Questions: 15 | |
Created by: Trisha Prashad | |
Tags: Marketing Management |
The _________ strategy in supply chain management refers to the characteristics of high importance of individual goals and transactional nature of relationship maintenance.
Which of the following denotes the decline of middle of the market of retailing due to the popularity of both mass merchandising and niche retailing?
The illegal practice in which a retailer lures a customer by advertising goods and services at exceptionally low prices and then, tries to convince the person to buy a better, more expensive substitute that is available is known as
The inexpensive display in which the merchandise is left in the original cartons is known as
_______ measures a retail price rise as a percentage of the original price.
In which of the following strategies does a retailer adjust its shelf space allocation to respond to customers and other differences among local markets?
_____ occurs due to low capital requirements and no correlatively simple licensing provision.
________________ delineates trading areas on the basis of product assortment carried at various shopping locations, travel time from the shopper's home to determine locations and the sensitivity of the kind of shopping to travel time.
Which of the following divides all retail activities into four functional areas, i.e. merchandising, publicity, store management, and accounts and control?
_________ is/are computerised site selection tool(s) based on the premise that people are drawn to stores that are closer and more attractive than their competitors.
Which of the following terms is used for an outlet that does not create its own traffic and no real trading area of its own?
Which of the following displays house(s) piles of sales clothing, marked-down books or other products?
Balanced tenancy occurs when
__________ is an appeal to consumers to buy products and spend the amount of time he or she is willing to spend in shopping.
Which of the following is an agreement among manufactures, wholesalers or retailers to set certain prices?