______ is a cyclical theory of retailers evolution suggesting that changes in retail institutions are explained in terms of depth versus breadth of assortment.

Which of the following terms is used for a set of associations that consumers have about a brand that is usually organised around some meaningful themes?

________ is a system of equalising sales among sales people.

________ is a branding strategy that targets a price sensitive segment by offering a no-frills product at a discount price.

Laws prohibiting from being open two consecutive days of the weekend to allow employees a day of rest or religious observance refer to

Which of the following is a merchandise category?

______ is a large, well-known retail operation located in a shopping center or internet mall and serving as an attracting force for consumers to the center.

A discount retailer that offers a complete assortment in a category and thus, dominates a category from the customer's perspective is called

Customers visiting a store and buying only merchandise sold at big discounts or buying only the best styles is called

When the consumers indicate that they know the brand when the name is presented to them, it is called

________ refers to marketing activities that enable consumers to express their identification with an organisation.

_______ refers to discount offers by a vendor to a retailer in addition to the cash discount if the retailer pays the invoice before the end of the cash discount period.

The percentage by which the retail price is lowered after a markup is taken is called

Which of the following is an approach of personal selling in which selling behaviours are altered based on information about the customer and buying situation?

Which term is used for the lease that limits the type and amount of competition that a particular retailer faces within a trading area?