Marketing Management
| Description: Short test bases on marketing management questions. | |
| Number of Questions: 15 | |
| Created by: Karuna Seth | |
| Tags: MARKETING MANAGEMENT Consumer Behaviour Marketing Strategies Marketing Fundamentals Product Management |
Prof. Mohan Sawhney has proposed the concept of ___________________ to describe two or more associated products and services that are some what related to each other in the mind of consumers, but are spread across diverse set of industries.
Business firms consist of four organizational levels: The _______ , the divisional level, the business unit level, the product level.
Japanese have improve the value delivery process that include ___________.
If the marketing manager of a firm has opted growth via current product sold to new markets, then his firm would c hoose a ___________ strategy.
McDonald and Disney often colaborated and offer product related to latest Disney movie as a part of happy meal for kids. What can be the best discription of this kind of alliance?
Which of the following describes the way people dress, talk to one another and greet their customers in an organization?
According to Kotler, what are the three hurdles that company faces in converting to marketing orientation?
Which organization according to Prof. George Day is excelling in three different capabilities:market sensing, customer linking, and channel bonding?
Which concept specifies that consumers will prefer those products that give them most quality, performance, or innovative features?
Which of the following is considered to be the activity involved in defining target market and acquiring new customers?
According to Kotler For each target market, the firm develops a ________. Positioning of offering is done in the mind of buyers showing them some important benifits.
According to Kotler, firms that follows both a reactive and proactive marketing orientation are applying a ________ and are likely to do very well.
Incase a marketer decides to use warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using a ________.
When doing market segmentation analysis, the marketer finds which segments has the greatest opportunity. These segments are called ________.
What is the reason behind rising promotion cost and shrinking profit?