Marketing Management
| Description: marketing | |
| Number of Questions: 15 | |
| Created by: Neema Pandya | |
| Tags: marketing Product Management Marketing Fundamentals Marketing Strategies Marketing Research Promotion Distribution |
The seasonal products like rain coat, umbrella, etc. enjoy demand at peak only during a certain season. Under which marketing concept does this exempt classify?
Who defined marketing as ''human activity directed at satisfying needs and wants through an exchange process''?
Which of the following is not a part of BCG (Boston Consultancy Group) matrix?
Which of the following is not a part of PEST?
Gillette India Co. works in three categories, i.e. personal care, oral care and alkaline batteries. Which branding strategy does this company follow?
Which of the following are the factors of macro environment?
- Physical 2. Economical 3. Supplier 4. Legal 5. Technological
In which of the following market structures only few sellers dominate the industry?
What does D stand for in the AIDA model of advertising?
Which of the following is not a part of Marketing Information System (MIS)?
Which of the following concepts is/are included in marketing management?
Which of the following is/are the component(s) of planning process of a company?
In marketing structure, what does SBU stand for?
At which stage of the product life cycle is the number of customers maximum?
In marketing management, CRM stands for _______________.
Which of the following are the 4Ps of marketing mix?